Written by Bob McElwain

Continued from page 1

Organize so that other points flow fromrepparttar first torepparttar 129687 end ofrepparttar 129688 piece. To put this another way, later points inrepparttar 129689 piece may be more important than earlier ones, but include them where they best fit withinrepparttar 129690 flow.

Ideally, one builds from a title to a startling conclusion, all as one steady crescendo, with content increasing in significance and impact. In reality, this is seldom possible. Simply arrangerepparttar 129691 points you want to make in a manner your readers will find sensible.

The Secret To Great Paragraphs

The first line matters, butrepparttar 129692 last one matters more. In making this statement I'm at odds with many writer. But I think in terms of flow. Always. Letrepparttar 129693 first line sustain and enhance interest as possible. Letrepparttar 129694 balance ofrepparttar 129695 text makerepparttar 129696 point clearly, but flow intorepparttar 129697 last sentence.

Letrepparttar 129698 last sentence expressrepparttar 129699 essence ofrepparttar 129700 point, to be carried intorepparttar 129701 rest ofrepparttar 129702 piece. When an article is organized in this way,repparttar 129703 reading task is easier. Onlyrepparttar 129704 last sentence in each paragraph needs to be remembered to understand what follows.

These aren't rules. If you look at what is written above, you'll see I did not follow this pattern in all cases. At times it just doesn't work well. Still, accentrepparttar 129705 meaning ofrepparttar 129706 paragraph inrepparttar 129707 last sentence as possible.

The Last Sentence And Transition

The last sentence must also flow as nicely as possible intorepparttar 129708 next paragraph. This encouragesrepparttar 129709 reader to continue and makes for an easier read.

Noterepparttar 129710 paragraph above that begins with, "These aren't rules." This is a distinct break fromrepparttar 129711 prior paragraph. And this is often needed. In this case, similar but related points are made. Whilerepparttar 129712 ideas flow fromrepparttar 129713 paragraphs above, they do not flow from them directly.

Subheadings To The Rescue

Wheneverrepparttar 129714 flow can not be evenly sustained, use a subheading as above. This creates a distinct break fromrepparttar 129715 thinking inrepparttar 129716 previous section, and begins a new one. Sure,repparttar 129717 content underrepparttar 129718 subheading needs to be appropriate. But it may be quite different than content inrepparttar 129719 previous section.

In a more formal piece, I might have used, "Use Subheadings When It Is Necessary To Break The Flow." My style is to punch up subheadings as possible. The one I chose above says nothing to those scanning this piece, and is thus notrepparttar 129720 best choice. But it fits with what is being said.

Wrapping With Snap

Atrepparttar 129721 very least, wrap an article on a positive, upbeat note. Leave your reader nodding his or her head in acceptance. Or with a grunt of surprise. Or a chuckle, maybe. I'm really done with this piece here, but I'll take a shot at a wrap.

Grab your reader byrepparttar 129722 nose with your title andrepparttar 129723 first sentence. Grab real hard. And don't let go of that nose until they've readrepparttar 129724 very last sentence. This is your task as a writer. Do this right, and your readers will never know what an awful thing you have done to them. They will simply say, "Thanks."

Bob McElwain, author of "Your Path To Success." How to build ANY business you want, just the way you want it, with only pocket money. Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lyris.dundee.net

Writing Press Releases That Get Noticed

Written by Brian Moore

Continued from page 1

Now, shaperepparttar third element,repparttar 129685 body. Elaborate on your opening. Add descriptions and benefits, quotes and testimonials. Be sure all of your quotes begin and end with quotation marks and give credit and credentials torepparttar 129686 persons you quote.

For instance, instead of ending a quote with, "says Barbara Smith," end it with "says Barbara Smith, six figure online entrepreneur and highly praised lecturer on small business onrepparttar 129687 World Wide Web. Isn'trepparttar 129688 second way much more powerful and convincing (provided of course, it's true)? That's giving credit AND credentials.

Finally, close your press release with a short call to action. Use a sentence to summarize, then tell your readers how they may get more information. Don't go forrepparttar 129689 jugular here, though; wait for a follow up contact to make your final sale. But do use action producing words like "get" and "now" ("Get more information "now" by phoning [your name] at [your phone number]).

A few final words are important now. Let me combine them with an exercise to help you rememberrepparttar 129690 five "w's" and one "h" of successful news writing. Make sure you thoroughly consider these questions as you plan and write your release:

Who…will benefit from reading your press release?

What…do you want them to know?

When…is your information available?

Where…can they find more information?

Why…is your information valuable inrepparttar 129691 lives of your readers?

How…is your information unique? It's going to be submerged in a sea of press releases your intended publisher will have to review.

These arerepparttar 129692 best means I know to get your press release published once it's submitted to an editor.

P.S. More on this topic can be found by reading Dr. Randall Hansen's Guide to Writing Successful Press Releases at http://www.stetson.edu/~rhansen/prguide.html.

P.P.S. Directories to find places to submit your press release can be found nearrepparttar 129693 end ofrepparttar 129694 same web page.

Brian Moore publishes 'BizOps Secrets', a complete ezine resource for online success. Subscribe and receive a free 5 line classified ad. Here's the address: mailto:add_me_please@sendfree.com AllPro BizOps, Proven Business Secrets That Work Online. http://www.allprobizops.com

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