Written by Meredith Pond

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Next, considerrepparttar length of your copy and how it's distributed. Do you have ALL your information on one l-o-n-g page? Does your main "overview" page include minute details that people don't really need, at least at first? Copy that is too long, boring, or hard to navigate is perhapsrepparttar 134765 worst enemy of online success.

Sure, you might have a lot of information to give potential customers, but do you have to do it all at once? Of course not. Your main introductory page, for instance, should give a BASIC overview of your product and its major benefits. On this page, include links to pages where more detail can be found, such as testimonials, ordering info, and features you want to mention but aren't important enough to list onrepparttar 134766 main page.

If your pages must be long, be sure to use lots of headlines and bold text to highlight your main points. When faced with a long page to read, many people will skip down to those parts which look more important, so make sure they stand out. Also, include a link to your order page nearrepparttar 134767 top, middle, and bottom of each page. A customer who decides to buy after your first paragraph doesn't want to scroll allrepparttar 134768 way torepparttar 134769 bottom to find out how to order. Placing order links throughout your copy will help you capitalize on buyer impulses, which is just as effective onrepparttar 134770 Web as it is inrepparttar 134771 supermarket.

Overall, be sure your copy is professional, credible, easy to read, and simple to navigate. I can't tell you how frustrated customers become when they have to search your site for 5 to 10 minutes to find what they're looking for. With this in mind, keep your copy straightforward, and separate pages into logical categories. When doing so, be sure to provide links to those pages to help people find their way around.

Meredith Pond is editor and manager of DrNunley's http://CheapWriting.com. See her low-cost writing and editing services for students and business people, including a web site rewriting package. Reach Meredith at meredith@drnunley.com or 801-328-9006.

10 Web Site Add-Ons That Can Catapult Traffic!

Written by Larry Dotson

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7. Add a free link page to your web site. People will visit your web site to place their own link and to look at other people's links.

8. Add an "about us" page to your web site. People will visit your web site to read about your business and yourself.

9. Add a guest book to your web site. People will visit your web site to leave their opinions about your business and to list their signature file.

10. Add a free software download page to your web site. People will visit your web site to find new software that will make their life easier.

Larry Dotson Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business

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