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Salesmen need to be careful when describing something to a woman. Men are more able to visualise something in three dimensions. Women are more likely to visualise in two dimensions. Far better to show a woman actual product rather than a drawing or a plan.

Women when they see product are more likely to be influenced by its colour and its smell. The reason for this is simply because women can distinguish colours better; they also have a better sense of smell and taste than a man. Just watch a woman in a supermarket buying wash up liquid. She'll very likely take top off bottle and sniff it. Men see no reason to do that at all; lemon, pine or fruity, what's difference when you're only washing dishes? With their better sense of taste women are much better at tasting wine and food than men.

Can I also suggest that male sales person compliment their lady customers? And just before ladies start getting irate, I mean a genuine compliment. As I mentioned earlier, women will pick up on your emotions much quicker, so no false compliments guys and don't patronise ladies or you're dead. On other hand, a woman can give all sorts of compliments to a man and he'll just love it. It doesn't matter whether you mean it or not 'cause he can't tell difference. Selling and negotiating to men and women isn't same - ignore this at your peril.

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