WRITE RIGHT. Stationery files are templates for outgoing messages. If you find yourself repeatedly writing same thing, just save message as a stationery file -- ready to send when needed. This way you don’t have to start all over when you get a similar request or query. And you can always personalise and edit stationery as necessary.

YOU'VE GOT MAIL! Get into habit of only checking your mail twice a day. There's nothing to be gained from checking it more often -- you're simply wasting time and lessening your productivity.

STASH OR TRASH? Act immediately on all your incoming emails. By scanning subject bar you'll find some that can be trashed at once. Don't even bother opening emails like this:

¤ Earn $??? Easy Way!

¤ Make $??? on every Sale!

¤ Earn $??? while You Sleep!

¤ 1000% Profits Selling ?

These are SPAM should be trashed at once. If you're plagued with spam, you can set up filters to automatically delete messages with certain keywords.

Open rest of your emails. Some may simply require filing into particular folders while others may need a response. Simple responses should always be dealt with straight away, while more complex replies can be filed into your To Do folder.

FANCY A BREAK? If you start working email like a pro, you'll easily save enough time for a two week holiday. I've already planned mine -- have you?

Be Personal - Address you reader in first person. In many situations "human touch" is a great benefit as well.

Don't Write A Book - Direct Mail, whether in online or off, needs to be just that, "Direct". Don't waste time with "warm-up" text.

Flattery Will Get You Everywhere - Vanity will serve its purpose, as long as you don't overdo it.

Use Power Words - Use words proven catch their eye and them to buy.

Easy Respond Procedures - In Direct Sales especially, you want to make it easy and obvious how they can respond to your offer, while you have they're attention.

Showcase Your Guarantee - With overwhelming abundance of Internet and Mail Fraud plaguing us, people need a guarantee.

Offer Insider Information - People like to think they are getting something Exclusive or Special.