each stage of our business. “The journey of a 1000 miles

does begin with first step”, but true leaps, the

true growth, true breakthroughs happen in last

mile of race.

Sounds simple yet so few business owners ever really

get to finish line

As a business coach, I have watched literally hundreds of

businesses - on verge of a breakthrough - die, falter

or never even get off ground. They gave up in last

5% in pursuing their business goals and visions. Getting

to 5 yard line is not good enough in business world.

You must get into end zone for touch down.

=>> COACH'S RECOMMENDED ACTION:

If you want success, you must get brutally honest with

yourself. In last year, what high priority projects,

goals or visions you have procrastinated on, put on the

back burner or walked away from? If you were to

go “extra mile” ... last 5% ... to complete one of

those goals, how would your business be different?

What step can you take today to to get to finish line?

I've mentioned this before and I'm so sure I'll drill it into you again and again. This is single most important part of Marketing. NICHE! Stay focused on your niche, people and market around it. When it comes to your business you 'should have "Tunnel-vision", centering your efforts on only one purpose. Don't waste precious energy trying to create different markets for this one product or service.

I'm not saying that you should have only one product! Much to contrary. One purpose or market can be fulfilled by many products and services, but don't let your product line or variety of services dictate your marketing efforts. Show audience your one, single, primary purpose for existing, to serve their specific need with a specific solution. Your company should be a narrowing road leading to a single destination.

Take time out "Right Now" (and I mean RIGHT NOW!), close your eyes, and imagine you are part of an audience, and your business is on a stage performing it's debut act. Never before seen by you.

You as audience would be targeted consumer. The play on stage is your business on an average day. Is play in progress turning out way you imagined it would and should?

Is your business performing a slapstick comedy, when you expected to see a drama unfold? In other words is your business in harmony with what you expected to see? Be objective and critical. Go ahead, Take a look through my eyes..at your business!