Written by Richard Igoe

Continued from page 1

6) The site must be easy to navigate so that a visitor can find what they are looking for with one or two clicks.

7) Lastly and probably most importantly,repparttar content ofrepparttar 134694 site must be good. Not only must it be good, but also it must offer a benefit torepparttar 134695 visitor. The content must be interesting enough to either makerepparttar 134696 potential customer buy onrepparttar 134697 spot, withrepparttar 134698 use of compelling headlines or banner ads, or it must give them a reason to return.

If you are maintaining your own website, keep it simple. It is then that much easier not to fall intorepparttar 134699 design traps mentioned above. Here are some tips that could improve your site design while maintaining a professional look.

1) Use background color in tables instead of graphics to add color to your site.

2) Make use of percentages instead of absolute values in tables for width and height values, but then again check thatrepparttar 134700 final result looks OK. This allows your web pages to stretch to fitrepparttar 134701 browser screen.

3) Use CSS style sheets to keep your site uniform. There are excellent tutorials on how to use style sheets at House of Style http://www.westciv.com. Using style sheets is as easy as putting an image in your site. You simply link each of your pages torepparttar 134702 style sheet. Then if you want your whole site to use a different background color or a different font, you only changerepparttar 134703 style sheet. Style sheets can greatly simplifyrepparttar 134704 HTML on your pages.

4) If you are using graphics for your site navigation, make sure you also include a text menu (nearrepparttar 134705 bottom ofrepparttar 134706 page is a good place). This is because a) some search engines have problems following graphic links (especially JavaScript and image maps) and b) some people turn off graphics on their browsers so make sure that you also use ALT tags to describe navigation buttons.

5) Don't use fancy fonts that you have downloaded fromrepparttar 134707 net because unless they are supported on your visitors' browsers, they will not be seen. Keeprepparttar 134708 fonts simple.

Finally, put yourself inrepparttar 134709 shoes of your target audience, and ask yourself if your site gives you a reason to browse further. Using strong headlines and compelling text is more important than special effects and large graphics.

The best websites from a marketing point of view are oftenrepparttar 134710 simplest.

Richard Igoe owns http://www.TheWebsEye.com, an internet marketing resource center which is building up a library of website design articles.

What are you telling your visitors?

Written by Paul Easton

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Here I will visit again.

Also to top it off I contactedrepparttar owner by email about a possible product. He did everything right, he answered all my questions, I got an answer with in 48 hours and he addressed me by first name, making me feel Important. This is a person I would pay money to!

And onrepparttar 134693 subject of paying money, most people are looking forrepparttar 134694 free answer to a successful web site. I believe inrepparttar 134695 concept of "You get what you pay for"

However, sometimes you get more than you pay for. An example of this is Internet marketing Challenge or IMC


This is a subscriber site for marketing your web site. Ofrepparttar 134696 subscriber sites that I have joined, this one has provided more real effective help that is not available elsewhere.

Plusrepparttar 134697 forums they have for answering every question and web site reviews, are worth more than any other service available!

Do I gain anything by recommending this site? Yesrepparttar 134698 satisfaction that you will getrepparttar 134699 right information,repparttar 134700 first time! If you haven't paid for help, do it rightrepparttar 134701 first time, IMC isrepparttar 134702 one to join!

Does you site look like these? It should, all your visitors know about you is what's onrepparttar 134703 computer screen, First impressions count!

Paul Easton paule@100PromotionTips.com Power Promotion Plus-Free Newsletter, Learn the secrets of Web Site Promotion and get Free Award Software to do it! http://100Promotiontips.com/ezine.htm for more information

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