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TIP: Instead of listing professional credentials or personal achievements, convert them into benefits for your customers. For example, prospects and customers don't care that you were a top producer in your organization last quarter. They do care that you helped so many new distributors just like them get off to a fast start last quarter that their production made you a top producer in your organization.
PART 2: "...AND WHY DO I CARE?"
People buy things because they expect to gain something more valuable (to them) than money they spend to get it. What they expect to gain is a BIG BENEFIT. That's why they care -- IF they are right prospects for your product or service.
You control whether or not they're right prospects. How? By targeting your advertising to reach prospects most likely to have a strong need or desire for benefits provided by your product or service. It's easy to capture attention and interest of prospective customers when they already need or want benefits you provide.
TIP: Be sure to promote biggest single benefit you offer to prospects in your targeted market. If you target several different markets, determine most important benefit for each and promote it in that market. The big benefit may be different for each market.
You may never be asked, "Who are you and why do I care?" But prospects and customers silently and unconsciously ask it every time they see your ad, visit your website or listen to your sales presentation. You'll see a dramatic increase in results of any ad or promotion when you automatically give them answer.
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. For more information... mailto:BobLeduc@aol.com. Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133