"WHO ARE YOU AND WHY SHOULD I CARE?"

Written by Bob Leduc


Continued from page 1

TIP: Instead of listing professional credentials or personal achievements, convert them into benefits for your customers. For example, prospects and customers don't care that you were a top producer in your organization last quarter. They do care that you helped so many new distributors just like them get off to a fast start last quarter that their production made you a top producer in your organization.

PART 2: "...AND WHY DO I CARE?"

People buy things because they expect to gain something more valuable (to them) thanrepparttar money they spend to get it. What they expect to gain is a BIG BENEFIT. That's why they care -- IF they arerepparttar 101210 right prospects for your product or service.

You control whether or not they'rerepparttar 101211 right prospects. How? By targeting your advertising to reach prospects most likely to have a strong need or desire forrepparttar 101212 benefits provided by your product or service. It's easy to capturerepparttar 101213 attention and interest of prospective customers when they already need or wantrepparttar 101214 benefits you provide.

TIP: Be sure to promoterepparttar 101215 biggest single benefit you offer to prospects in your targeted market. If you target several different markets, determinerepparttar 101216 most important benefit for each and promote it in that market. The big benefit may be different for each market.

You may never be asked, "Who are you and why do I care?" But prospects and customers silently and unconsciously ask it every time they see your ad, visit your website or listen to your sales presentation. You'll see a dramatic increase in repparttar 101217 results of any ad or promotion when you automatically give themrepparttar 101218 answer.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. For more information... mailto:BobLeduc@aol.com. Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133


HOW TO INCREASE THE RESPONSE YOU GET FROM YOUR LEAD GENERATING ADS

Written by Bob Leduc


Continued from page 1

1. Staterepparttar biggest benefit offered by your product or service. 2. Include a compelling reason for readers to request more information NOW. 3. Provide a quick and easy way to respond.

Keep your message brief. Most short ads I develop produce more replies than longer versions ofrepparttar 101209 same ad. For example, one ofrepparttar 101210 most responsive ads I ever developed has only 14 words. The version used onrepparttar 101211 Internet read:

Discover How To Build ANY Small Business FAST! Offer ends soon. Free information. mailto:address@domain.com

The off-line version of this ad also included a phone number and postal address so prospects had 3 ways to request more information. I used it for classified ads in magazines and printed it on postcards and mailed them to targeted lists. Every version ofrepparttar 101212 ad produced a large number of replies.

Many prospects responded out of curiosity. That was OK. I knew they were part of my targeted market and had a compelling need for what I was offering. I controlled that by circulatingrepparttar 101213 ad where it would be seen only by prospects in my targeted market.

Follow this modelrepparttar 101214 next time you develop a lead generating ad or message. Place your ad where lots of prospects in your targeted market will see it. The number of leads it generates from seriously interested prospects will surprise you.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. For more information... mailto:BobLeduc@aol.com. Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133


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