All authors pitch media but how many of them are successful? One subscriber uses her “expert” status to interest media. Her book deals with net crimes and she peruses news online on a daily basis. When she finds an article that relates to a chapter in her book, she sends reporter an e-mail stating why she liked article and that she’s available as a cybercrime expert for expert stories. Her e-mail ends with press release for book.

Some subscribers were experts before they became authors and use their expertise wisely. One doctor/author was invited to 2004 Olympics in Athens and when a reporter surfaced, doctor introduced him to staff and then retreated. He didn’t want to pursue reporter as others had done. But in end article praised doctor.

Above all, my subscribers have been my support system. After compiling best of their strategies into a book and sending it off to a publisher who expressed interest, I was feeling blue. I didn’t know if publisher would in fact publish book or when I could hear from them and expressed my angst in newsletter. This drew a flood of suggestions on how to fill time until publisher calls: “wait a month before calling,” “devote some time to your hobby,” “write another book,” “exercise,” “get your marketing plan in order.” One subscriber wrote that “a sense of being at loose ends is normal when you have completed a project that required a lot of energy and concentration. It’s kind of an empty nest syndrome.”

It's often far better to focus on one style, one conductor, one composer, until you know it well. Then move on to another, and another. After a while, you will naturally start combining what you like from everything you've learned until you produce your own, unique sound.

For Internet marketers who've become discouraged - stay focused, keep practicing, keep experimenting, keep playing. Over time, you'll find rhythm, key, and audience that's right for you.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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