Written by Bob McElwain

Continued from page 1

A Great Site Is A Must

Slapping up some banners or a sales pitch won't ever work, regardless how grandrepparttar benefits ofrepparttar 127519 product being offered.

You need a core content that attracts visitors. It must be of interest to search engines, and to those with whom you may be able to swap links. Without this, there is little that can be done. Even advertising is likely to fail.

So What Products Do Sell Best?

This is still not really a good question, for several other factors need to be considered. The one that matters most is what product can *you* sell most effectively with *your* site. Still, while searching for potential products, considerrepparttar 127520 following.

> A combination of related products sorepparttar 127521 cost of generating a first sale can be distributed over others as possible. (Not all will return.)

> Products visitors will buy repeatedly - fancy soaps, maybe.

> Products you create and control. Some can be marketed with an affiliate program.

Say No To Web Related Infoproducts

There are flat too many people out there trying to sell all sorts of stuff to those new torepparttar 127522 Web. Unless you can come up with a brilliant plan bound to work, you are competing with thousands of others, many far more experienced than you are.

Onrepparttar 127523 other hand, there is grand profit in selling infoproducts that provide specialized information in a field in which you excel. Most any successful site can add a good deal to their bottom line by producing and selling one or more.

The Best Plan

Focus closely on a small target. With a newsletter, and later a site, develop core content that establishes you asrepparttar 127524 expert in your niche and draws visitors. Then, as possible, introduce a line of related products including items repeatedly purchased. Further, continue to produce and sell your own infoproducts

It Isn't Easy

The above over-simplifiesrepparttar 127525 challenge of building a successful business. To fully understandrepparttar 127526 paragraph above will require a good deal of effort and time. It's not easy. Only those fascinated by and committed torepparttar 127527 task will discoverrepparttar 127528 rewards of building a successful online business.

Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lyris.dundee.net Web marketing and consulting since 1993 Site: Phone: 209-742-6349


Written by Bob McElwain

Continued from page 1

Selling Online

It is common to "display" products with words, and often with pictures. Details of all kinds are available on a click. And there's contact details if more information is needed.

This is not selling inrepparttar classical sense ofrepparttar 127518 word. It is simply a matter of making your products available to those who want them. Then providing whatever other information might be needed. And helping as possible with tricky buy decisions.

Selling a new gadget to make cooking easier that people have never heard about takes direct selling. But stick with products people want and understand, and they will need onlyrepparttar 127519 information you provide to makerepparttar 127520 buy decision.

Learning Is A Lifelong Task

Many people have learning mixed up with what was expected of them during their school days. Everybody was supposed to learnrepparttar 127521 same thing inrepparttar 127522 same amount of time. Which is nonsense, for we are not allrepparttar 127523 same. For those who did not rank high come grade day, learning became associated with lack of success at least, if not failure.

But it's different now. There's no teacher hounding you. No curriculum. If you love stereo speakers, dig intorepparttar 127524 details and find how Speaker A differs from Speaker B. Then share it with your customers. Charts and tables may berepparttar 127525 extent of your "sales pitch."

This is learning. And except for keeping up with changes inrepparttar 127526 area in which you are doing business, this may be all that's required.

So Who Wants To Work?

Hardly anybody. But we do. And while it is work to set up a system to automate purchases on a website, there surely is not much required to sustain it.

In your online business, you may have to deal with delivery in some manner. This is work. Pretty dull and boring forrepparttar 127527 most part. Then you have to handle off-the-wall requests from customers. And, of course, complaints. Such tasks are not fun; they're work.

Run The Red Light

Don't let such words stop you. Run right through them.

> Learn what you need to know as you go along.

> Sell yourself, your site and products in a positive, understated manner.

> Work as required to build and sustain a site that brings home profits.

If you are not prepared to sell and to learn new things as they come along, then forget about building any business, online or offline.

As for work, it's hard to figure a way to avoid it. It's what puts food onrepparttar 127528 table. The reasonable options amount to working for somebody else. Or for yourself.

Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lyris.dundee.net Web marketing and consulting since 1993 Site: Phone: 209-742-6349

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use