I achieved my Bachelor’s of Art degree with honours from Cheltenham University. After receiving my degree, I decided to delve into media world to apply theory I had learned. My duties as Production Manager for BBC involved presenting workshops, script proof and organising training events. My diverse responsibilities have given me opportunity to interact with every business department from media relations to finance. For instance, I played a crucial role in a short course where I trained a production team in African Art.

This experience provided me with an opportunity to refine my understanding of inner workings of organisational environment. In my spare time, I have continued designing websites, and prospect of developing a web-based learning environment for students remains one of my foremost professional goals. I understand importance of Web CT and if given this opportunity, would like to design an on-line art portal, including news, course information, forums, and lesson plans.

Indeed, my experiences as a mentor have solidified my desire to become a teacher. I am in constant pursuit of ways to improve my abilities as an instructor and have recently completed my postgraduate diploma in Art History. I hope to combine this academic knowledge with my existing production expertise to stimulate and encourage my students.

From experience, I understand that teaching has both its rewards and challenges. If given opportunity to study at Manchester University, I would like to create art courses that will provide opportunities for students to apply their theoretical knowledge in real life situations and allow them to give feedback to continually improve lessons. Although I do not have a formal teaching qualification, I believe my business expertise has amply prepared me for a position at Manchester and that I will bring unique perspective of a seasoned professional to students of course.

End Note:

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Get Into Uni Oxbridge educated editors help you research, structure, write, present and produce your personal statement. Elaine Millward is the director of getintouni and leads workshops and writes articles on the subject.

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Copy: "The Maxpro garden tool will cut your hedges in half time of leading garden tool." [So What?] You will spend less time cutting your hedges. [So what?] Now you'll have more time admiring your hedge fences rather than cutting them. [So what?] That's less time working in garden and more time to spend with your family. [So what?] Sharper hedges and a happier family.

You can see when we apply "So what?" rule then it forces us to follow through to showing real benefit that customer is after-a happier home life.

You cannot assume that your customer will make connection either. Of course everybody wants more money but not many people can connect that money to deepest needs of their soul. That's your job as marketer. There are many people with lots of money who still live unfulfilled lives.

Now we started this article by saying that people are more motivated by fear of loss than desire for gain. This means that we have to also show consequences of not getting our product.

Returning to our fictitious garden tool we can show how prospect who refuses to buy our tool will continue to cut hedges 'old way', spending a lot of time in hot sun and still not getting sharp edges that our new tool will bring. We can show how much more hours they'll spend per year cutting hedges compared to using Maxpro hedger. And this brings us to another point of quantifying consequences.

There are few marketers today who uses this powerful tool; that of quantifying their product benefits. Using this simple strategy will help prospect to visualize what your product can do for them.

For example, we could show that a well-kept hedge may require cutting 3 times per month or 12 X 3 = 36 times per year. If Maxpro hedger saved you 1 hour per cut then that's 36 hours per year. Now if your time is worth $20 per hour to you then that's $720 per year. Compare to cost to Maxpro which is only $199, using any other hedger will be really throwing your money away.

Notice that instead of showing money they will save by using Maxpro we are now showing what they will lose if they don't get it!

If you try to show final consequences and show not only what is gained by having your product or service but what is lost by not making purchase you'll make more sales.

And more sales in your business means … [consequences go here!]

Always show final consequences if you want to make more sales.