WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising

Written by Dr. Letitia S. Wright, D.C.


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There are ways that a small business and even a home based business can get on television and get their message torepparttar market they are after. First of all, know your client. Know everything you can about who you are selling to. If you think your product is for everyone, this article will not help you. If you know everything about your target market, you will know where to find them. Where they hang out, what they read, eat, wear and watch. Who influences them, who angers then, who inspires them, who informs them. That where you want to be also. On television, check outrepparttar 100625 shows and cable channels that speak to your audience. For my show, The Wright Place TV Show, Lifetime, O network and WE channel are where a lot of my viewers will also be.

Dr. Wright is a Stevie Award Finalist for 2004 and the host of The Wright Place ™ TV Show seen in 5 million homes in Southern California and on the internet at www.wrightplacetv.com. Get Your Free Special Report: 19 Secrets To Effective Television Advertising That Cable Companies Don't Want You To Know by emailing info1080-91878@autocontactor.com




When Times Get Tough... or When to Really Advertise

Written by John Jordan


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The big payoff really comes when bad economic times rebound into good. When people have more money to spend, your business will have a higher, better mind share thanrepparttar folks who chose not to advertise. Higher mind share leads to higher market share whenrepparttar 100624 public starts buying again.

There'srepparttar 100625 story of a brand of peanut butter that, due to government-mandated conversion of its factory forrepparttar 100626 effort during World War II, was not even commercially available. Yet,repparttar 100627 brand was consistently advertised. Whenrepparttar 100628 war was over, guess which brand had higher market share?

And it's in this atmosphere of free spending that market share is hardest to hold onto. More dollars to throw around, more choices,repparttar 100629 market gets diluted. Why not go into that phaserepparttar 100630 leader, orrepparttar 100631 biggest gainer?

So, when your competition rolls back their ad spending, pump yours up. You stand only to benefit fromrepparttar 100632 less-competitive atmosphere. Still a little unsure? Then set up a dollar cost averaging system for marketing. Spendrepparttar 100633 same amount every week, every month, every quarter. You might be surprised you get more results in "down turned" markets.

Marketing is everything. If it weren't, your company would only subsist on word of mouth and chance.~

John is a freelance commercial writer based in Omaha, Nebraska. He publishes a free monthly e-zine focusing on branding, advertising, and marketing from his web site http://www.brandedbetter.com. Speaking with both agency and in-house experience, he knows the most valuable asset of a business is its brand.


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