WAP is about providing access to relevant information from any location - news, email, sports results and banking have all been successfully translated to WAP. End-to-end security is provided by WAP so applications such as Banking and Mobile Commerce are as safe as conventional E-Commerce sites. Intelligence can be added to your WAP applications by using WMLScript, which is similar to JavaScript.

Anyone can write WML content and upload it to a web server in same way as publishing HTML pages. Server side scripting such as Perl, PHP, ASP, and Java Servlets can all be used to output dynamically created WML content. In many cases hard work of creating backend of website has already been done and WAP conversion is a relatively quick and painless process.

The constraints of WAP environment and tight syntax of WML are actually a blessing in disguise. Developers have much less scope to format layout of content compared to HTML design and thus deployment time is dramatically reduced.

Why choose WAP?

By choosing WAP you are building applications and services that are accessible across all WAP enabled Phones and Cellular networks (GSM, CDMA, TDMA and 3G in future). You will reach a much wider audience as number of Cellular phone users now exceeds that of Desktop PC users. WAP is an evolving technology that is capable of maturing as wireless data industry evolves and is an extremely powerful tool to extend your website's reach beyond conventional Desktop PC.

Here's an example... The top 15 searches at my site this week were:

search engines marketing plan goto jeeves jim daniels make money direct email domain registration advertising affiliate program ebusiness free publicity marketing shania twain classified

So what does this report tell me? Well for starters, first few search words show me that my articles on search engines and marketing maintenance have brought lots of visitors to my site. That's still something that lots of web marketers are interested in learning about so I'll write more about my experiences in those areas.

Next, many of terms searched on were exact matches to keywords I bid on at goto.com. Specifically, "make money" and "direct email" are keywords I just increased my bids on at goto. It was nice to see those efforts bring immediate visitors. It's also great to give these surfers a quick search tool so that can find exactly what they're looking for at my site as soon as they arrive.

Next, searches on domain registration prompted me to move my report on "how to select and register a domain name for your business", to top of that results page. All searches on domain registration now indirectly lead visitors to my "domain name wizard" and then onto my domain name registration services. Hey, this Atomz search tool is a great little marketing tool!

Controlling search results at your site is a powerful way to market specific products and services. Atomz realizes this and offers their "Target Meta Tag", an exclusive Atomz.com search feature. You simply list words in "content" part of "target meta tag" and page is promoted to top of your search results ranking. You can also use your keywords tag to influence your Atomz.com Search results.

As I work my way down my first Atomz report, I not only learn what my visitors are searching for, I learn what my site is lacking. Over time, these reports will be invaluable to me and my efforts to help my website visitors and e-newsletter subscribers who return to my site.

And oh yeah, I learned one more thing from my Atomz reports... I may need to do a little research on this Shania Twain person. ;-)

To learn more about Atomz and get your own free search engine, visit http://atomz.com/design