WANT TO KNOW MORE ABOUT YOUR VISITORS?

Written by Bob McElwain


Continued from page 1

Read Dale Carnegie's excellent book, "How To Win Friends And Influence People." You'll find some grand insights. If you enjoy reading, there are lots of good titles that collectively can bring yourepparttar understanding you need.

If you're not a reader, try this.

Just Hang Around

Pick a corner downtown with heavy pedestrian traffic. Settle in and watch people as they flow by. You'll see enormous differences in behavior. Particularly on a rainy day. Try to think in terms ofrepparttar 106426 "why" of these difference.

Wander into a busy department store and watch those shopping. If you can, pick a day on which a big sale brings vast crowds. Shoppers will runrepparttar 106427 gamut from those who grab an item quickly, then push on - to those who examine each of six equivalent products in detail.

Throughout, withhold judgement. You are merely an observer. You want to gather whatever information you can about what people do and why. Their motivations and behavior may remain unsuitable or even "crazy" to you. Nonetheless, you want and need this information.

Become Preoccupied With Watching

The fascinating thing about "people watching" is that you can do so most everywhere you go, regardless ofrepparttar 106428 task you personally need to accomplish. In a meeting, watchrepparttar 106429 other participants. When driving, trackrepparttar 106430 behavior of other drivers.

If you become a serious "people watcher," you'll achieve a grand benefit most will never discover. Here's what it boils down to.

Eliminate Yourself From The Picture

While you are watching others, you are NOT thinking about yourself. You are focused onrepparttar 106431 person you are watching. Thus you have eliminated yourself fromrepparttar 106432 "universe" ofrepparttar 106433 person you are observing. You are trying to see all as they do.

Now you've really got something. While you can not see visitors on your site, try to "watch" them as you might observe strangers in a store or onrepparttar 106434 street. This can bring an enormous positive change in your focus. Suddenly you may be asking all kinds of neat questions.

Would that clown who darn near ran me offrepparttar 106435 freeway like my site?

That women is awfully impatient; how long could my site hold her interest?

That scatterbrain doesn't seem to know where he's trying to go; how would he deal with my site?

Focus On The Individual, Not The Crowd

There are an uncountable number of things you can watch people do. Then ask how such a person might behave while visiting your site. Above all, ask what you'd have to do to get a sale.

The power in this approach is that you are putting your individual visitor first in your thinking. This tends to soften, even eliminate, yourself and your personal preferences. In taking this step, your opportunities for success are multiplied many times over. Particularly in that it doesn't happen on most sites.

Try it. It just might lead to a whole new and better way of doing business.

Bob McElwain, author of "Your Path To Success" and "Secrets To A Really Successful Website." For info, see Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lyris.dundee.net


EFFICACY AND PROFITABILITY IN COMMERCIAL AVIATION

Written by Captain Savas Uskent


Continued from page 1

To set forth a harmonious cost index; "flight and ground safety, speed, time, cost, financial sources available" must be taken into account.

There is one condition unforgettable here; Never forget! ; "the speed" isrepparttar core (heart) of "aviation business", nevertheless "flight safety" precedes.

3. Possible difficulties and/or obstacles to be encountered onrepparttar 106425 quest of desired efficiency. Consider the; a. Unexpected crisis/crises, significant events or radical changes of status quo, unstable or crucial times or state of affairs inrepparttar 106426 regions of operations area or inrepparttar 106427 world theatre (as in Septemberrepparttar 106428 11th 2001 attack to WTC/NY).

b. Expected or unexpected financial crises inrepparttar 106429 Country/ies whererepparttar 106430 entrepreneur/s is/are based.(as inrepparttar 106431 global recession of 2000-2001-....)

c. Future problems those may arise due to mismanagement, mishandling of company personnel and assets and possible recovery plans thereof.

d. Fluctuations inrepparttar 106432 worldwide and regional fuel prices. Unexpected hikes due to political crises.

e. Taxes and other burdens.

f. Possible future unfortunate accidents/incidents/unlawful interference occurences in your aviation business and mitigatingrepparttar 106433 effects therefrom. 4.Proceeding torepparttar 106434 targeted efficiency.

Having considered all ofrepparttar 106435 above mentioned particulars, you can proceed to your targeted efficiency in your business, with your well selected; flight, cabin and ground crew, maintenance personnel and again well selected, honest, loyal and in-focus management personnel.

There is a simple but important point that you should remember asrepparttar 106436 heart of aviation business; "have your personnel believe torepparttar 106437 honesty and neutrality of your selected management team to support them". I would even suggest you, inrepparttar 106438 proper upcoming phases of your ongoing business and if you feel comfortable, to let your personnel select their own management team with elections or polls. Than believe me every personnel from top to buttom shall be careful about every single actions of behavior, flight maneuver, speech, attitude whatever you name it, that would cost a penny more to their company's aviation business. Remember; "aviation, is expensive and costly. However, careful attentions to simple details, attentive approaches and attitudes, shall sum up big gains".

Indeed, life is hiddens in details. Simple motivation details provided to your aviation personnel come bounce back as in two-fold gains. Believe me and try this out. You won't regret.

Inrepparttar 106439 quest for targeted efficiency, another very imported point isrepparttar 106440 deligation ofrepparttar 106441 power ofrepparttar 106442 management.

"Deligate your power, but still stay centralized." This means; deligate your power of management on flight and ground operations, maintenance etc. Keep them very well coordinated underrepparttar 106443 superior management of one very well selected chief executive officer. Asrepparttar 106444 president you shall be always atrepparttar 106445 top with your board. Monitor and checkrepparttar 106446 performance of your business. Regular or irregular checks shall work-out fine. Arrange, re-arrange your team when necessary.

Think about this: "Flyingrepparttar 106447 aircraft efficiently and in harmony" isrepparttar 106448 main and ultimate reason of your business. Then, why not to selectrepparttar 106449 top executive officer under your CEO among your seasoned pilots asrepparttar 106450 CEOTAO (Chief Executive Officer of Total Aviation Operations) to manage and control your total aviation activities in one hand. While your CEO and/orrepparttar 106451 chief of board, should preferably be an expert of management and/or finance.

Well, as far asrepparttar 106452 possible designs and schemas of projected aviation organizations are concerned, those can berepparttar 106453 topic of another article.

Captain Savas Uskent Commander Pilot

http://www.geocities.com/uskent/index.html --------------The End ofArticle-------------------



A Comdr Pilot in a Major Airline with ATP and CFI licences. Regarding the big jets has been type rated on B-737/800-400-500, BAe 146, A-310, LRJETs-60,55,35, CL-60, SE-210. Served as an int corp jet flt dpt mgr & chief pilot on top of naval aviation career. Graduate of Naval College and Jet trng schl, followed by successive major trngs to develop and culminate his aviation proficiency. The college of journalism, inhanced his writing proficiency.


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