The idea behind "link reputation" is that inbound links use keywords in text that match theme of page to which link is pointing.

One more time nice and slow. I don't want you to miss this.

*** The idea behind "link reputation"... *** is that inbound links use keywords in text *** that match theme of page *** to which link is pointing.

This is a fundamental SEO principle that you should keep in mind not only when writing a resource box for an article, but also when you're designing your web pages.

So, to do this right, you'll want your odor eater article's resource box to have an odor eater keyword-laden link pointing to an odor eater page on your running shoes website. Does that make sense?

As article's author you're in perfect position to get second part of linking equation just right.

~ You decide what your resource box will say. ~ You decide what keywords are used in link pointing to your website. ~ And you decide which page link is directed to.

2 down. 1 to go.

Now for Q1. "Content is King." There. I said it. There's no disputing that all of major search engines crave content. Enter stage left, Mr. Article Author.

If you're writing artic|es and submitting them to article directories, you also need to be posting those artic|es on your 0wn website. When you do so, add about 20% unique content to your webpage so that it's not exactly like every other webpage that's been uploaded to net. Search engines don't like to see a lot of duplicate content, so take this little extra step to make sure that your page is unique.

Let's review...

Q1: "_____________" is King. A1: "C_o_n_t_e_n_t" is King.

Q2: Link "___________________" and link "___________________" matter oodles to Google. A2: Link "P_o_p_u_l_a_r_i_t_y" and link "r_e_p_u_t_a_t_i_o_n" matter oodles to Google.

The service that I've been using for article submissions is SubmitYourArticle.com (http://www.submityourarticle.com), and I've got to say that I love it. I make one submission using SubmitYourArticle.com and my article is automatically submitted to an additional 22 article directories with only one click of mouse. They offer a number of cool tools and if you're looking for content for your 0wn website, it's a terrific place to start.

Start today by casting a vote for your 0wn website. Nobody will mind. In fact, you'll find that there are large masses of ezine publishers and webmasters who'd be glad to vote for your website too.

2. When you post your project, ensure that you detail EXACTLY what is required. The more information better. If you start adding to brief after a freelancer has placed his/her bid, expect price to rise....

3. Try and keep brief as simple as possible. Remember that English may not be first language of some of freelancers and whilst I have never had any communication problems (in fact, most of programmers I have used have a better standard of written English than majority of my fellow countrymen!), it makes sense not to over-complicate matters with slang etc that may not be understood.

4. Don't always opt for lowest bid. All of freelance sites listed below allow you to view feedback ratings for freelancers and I usually base my decision on this rating. I would rather pay a bit extra and use someone with a superb rating than save a bit of money and use a new freelancer. They may be great at what they do but unfortunately when you are dealing with people at a distance, you have no way of knowing and in my view, it isn't worth risk and potential extra hassle. Go with someone that has already proven themselves.

5. If your project is to create something that you want to resell (for example a software product or an eBook) make sure that you stress in brief that at end of project, you will own copyright and will have access to source code/files. Obviously you want to ensure that freelancer doesn't come back to you in future complaining that you are selling his/her work and that you can edit product if you need to without having to find original creator. It would also be wise to include a condition stating that freelancer is not allowed to use your product in future for someone else or indeed sell it themselves.

As for which freelance site to use, there are three that I recommend but my absolute fave is http://www.thetraderonline.com/scriptlance.html and this is definitely my 'site of choice'.

Alternatively, try www.eLance.com or www.Rentacoder.com