USE OTHER PEOPLE'S PRODUCTS! However, if you can't make your own free ebooks or program, you can use free products from third parties related to your business or product. You can make a list of them and offer it. Make sure, though, that you have a great list. An extensive list of free advertising tools such as ad submitters, FFA sites and classified ad sites might do trick.

Remember that anything you offer for free must be useful to your potential customers. It must serve a purpose for them and that they can get something out of your free product.

Create and distribute a useless free product and watch your good reputation go down drain! Create and distribute a useful free product and watch responses soar!

People tell other people what they like. If they like your free viral marketing tool and they tell other people about it, they also tell them about you and your e-business.

THE BONUS! Another way you can use viral marketing to your advantage is by offering a special free bonus on purchase of your product. This is a technique used mostly by affiliates of other people's programs. You offer more than what company you are promoting offers, making more people buy from you. If you're reselling a program where people are required to place ads, offer them a free training report on how to place ads effectively and a list of advertising sites. People will soon get to know you as person to buy a specific product from since you are offering more than rest who are promoting same thing.

The possibilities are countless, but bottom line is: if you aren't doing viral marketing to help you promote, you are losing money every day!

But this is just tip of iceberg, it is possible to trigger a CHAIN-REACTION by linking a number of FREE programs together.

I believe in principal of 'TANSTAAFL' (There Ain't No Such Thing As A Free Lunch). Even if a program is free you will have to (at least initially), invest substantial TIME in promoting it. Typically trade off is time or money. Do you automatically submit your webpages according to a schedule for a couple of bucks? or do you manually wade through various submission pages for free?

Having said that, you should also bear in mind that traffic derived from free programs may be less targeted, but a hit is a hit, and if you receive thousands of free visitors a day, even with a low conversion rate, only potential drawback may be in extra bandwidth used.

For a look at how to synergistically combine up to 50 traffic programs each feeding into each other see: http://www.irieisle-online.com/viral Even if you don't follow full strategy it gives you most comprehensive guide to free traffic building resources that I have seen.