Incentive Based

Incentive-based models provide consumers cash, credit, or other rewards for spreading company information to friends. This model is encouraging people to spread message actively because of incentives. Incentive based viral marketing campaigns will cost more than service-based campaigns.

Viral Marketing methods and techniques…

Viral Marketing works best in combination with e-Mail marketing, since e-Mail marketing provides Viral Marketing with a great communication medium. You can use e-mail to spread message. This could be done by sending e-mail messages to individuals or by joining e-mail discussion groups. Most of service based viral marketing campaigns are using e-mail as main technique.

Another medium to carry out your viral marketing campaign is through message boards and discussion forums. It is important to identify message boards and discussion forums relevant to your industry, product or service. By participating in these message boards and discussion forums you can create awareness of your company among target audience.

Writing articles is one of powerful ways to spread your message. All you need to do is allow people to republish it for free, as long as they include a paragraph at end of article containing details of your company. This method is widely used by companies providing professional services like search engine marketing and web advertising.

Freebies, Giving something away for free is another powerful marketing method available. Giving away a free something like e-book, mouse pad will encourage people to spread your message.

Links are a solid traffic driver since your links are focused in areas of your target market.

Reciprocal links act as an advertising model and offers continual business when users click on to your links.

The control is up to you where you want to place your links and what links you want to be seen on your Website. The control allows you to pinpoint where you want your traffic to come from.

Reciprocal links are extremely stable and tend to stay in place indefinitely, providing a stream of steady traffic day after day.

Search engine results tend to improve dramatically for sites that implement good linking practices, both in and out.

Reciprocal links is a solid branding tool for your business. The more links you have, greater ‘branding’ effect links do for your business. This awareness can improve click-through-ratio for your links.

Links are assets to your business. Like bricks of a house, a few don’t amount to much, but pile them up and you have rock solid foundation, therefore enhancing equity value of your Website.

With those great benefits in mind and not to mention, another great way to obtain a solid stream of revenue above and beyond your original business model. You will not reap benefits or rewards by doing just a few reciprocal links, but a small steady program of exchanging links with appropriate, relevant websites will definitely help boost your traffic volume and get your business more visibility in cluttered world of Web. Reciprocal links with other businesses in your industry will generate more traffic and give you same competitive edge that your competitors have.

http://www.emarketinganswers.com is dedicated to providing free emarketing resources and online promotion tools. Joelene Orlando is a Web enthusiast and a staff writer/consultant for eMarketing Answers with a broad knowledge of topics covering Internet marketing and communication strategies for small business owners.