1. Increased traffic - It was just a matter of time before enough people came on to Web to reach a critical mass. We're there.

2. Consumer Confidence - Not only are multitudes now surfing, but they are increasingly feeling confident about purchasing online. Concerns about credit card scams and security are fading, and digital commerce is starting to flow freely.

3. Easy Ecommerce - Setting up a system to make sales on Internet used to be a major technological hurdle. But with standardized and very affordable ecommerce programs now available, virtually anyone can set up a shop within their vertical portal.

4. Affiliate Programs - Even if site owner doesn't have products of their own to sell, they can get set up with affiliate programs and sell a wide range of products specifically targeted to their audience.

One program, Absolute Authority actually provides a system for people to easily create their own vertical portals and plug in affiliate programs through a user-friendly interface. By building a vast network of vertical portals under a common umbrella, Absolute Authority plans to capture mind share in this key area of Web. They are currently accepting applications for specific topics.

In dynamic world of Web, timing is everything. Fortunes will be made in years to come, but only by those who keep pace and move when time is right.

(Deal with known concerns - It makes your offer more believable.)

As you can see from above examples, here’s bad news: Writing without exclamation points requires more ad copy. (I call that bad news because for person trying to write ad, it seems like more "work".) In fact, when I re-work an ad that is riddled with !!!!’s, sometimes ad winds up being 3 times longer than before.

THE GOOD NEWS

The good news is that longer ad copy is necessary to make point and to make sale, and it maximizes your chances of success.

If you’re still not convinced: Have you ever noticed that on your favorite television sitcoms you never notice laugh-track? ...That’s because you’re laughing at same time. On really BAD sitcoms, laugh-track can drive you crazy with its inane guffawing after every line. That’s because lines aren’t funny, so canned laughs feel forced and remind you how bad show really is.

The same goes with exclamation points. When they naturally follow an unusual or strong statement, you don’t even notice them. But when they follow sentences that just aren’t convincing or exciting, they seem forced and actually DRAW ATTENTION to fact that ad doesn’t seem genuine or effective.

The internet community is an intelligent, educated bunch. They’re more likely to read U.S. Weekly than The National Enquirer. They won’t be sold by empty hype and incomplete explanations. In addition, a good percentage of them have been taken advantage of through internet before. They’re wary - and for good reason. Using too many exclamation points is sign of an amateur, and people want to deal with professionals.

So go forward, be fruitful, and un-multiply. (Your exclamation points, that is!)