When this happens, business, and especially small business owners will be faced with their greatest opportunity - opp for radical change!

Now whether Venus or Mayans are instrumental in this or not, or as a believer of say christianity would be rightly justified in refusing to accept any planetary influences 'fact' remains that this eight-year period could be taken by smo's to re-invent themselves.

(I read somewhere that those who spot world trends have already noticed a remarkable shift where just intending to be nice to each other is no longer valid. Is this beginning to a more ethical business environment?)

And how does one re-invent oneself?

Acepting truth that on creative plane - as opposed to competitive plane - there can never be a lack of opportunity they should immediately begin to get out of all blatantly competitive endeavours.

Broadly speaking,

...if anyone is in a business which depends on beating another,

OR,

...If anyone is in a business that promises everything for as little as nothing,

OR,

If anyone is in a business where you need to move in a hurry all time,

Then you are most probably operating on competitive plane and need to get out as soon as possible. For on creative plane there is never any hurry YET you go as fast as you can. And then, nobody can beat you to what is yours because you initiate processes to create what you need and are not seeking another's property.

Small businesses make up absolute bulk of all commerce and trade so if there is going to be any kind of shift change will have to begin with flexible small business owners rather than from sluggish and slow to respond major corporations.

So here's to small business owners re-inventing themselves on creative plane and re-igniting their efforts to turn into long-term, sustainable, and truly profitable 'social entrepreneurs' ...

Joyously,

Jerome Dsouza ============= To make shift from 'competitive' to 'creative' author reccomends just one read of this f:r:e:e ebook from http:/ inyurl.com/22ynf =================================================

Then you must carefully select which of above becomes your top priority, yet corrective public relations goal – is it need to clarify that misconception, or spike that rumor or correct false assumption or inaccuracy? Success is just around corner when you pick right strategy from three choices available to you. Change existing perception, create perception where there may be none, or reinforce it. And be certain your new strategy is a good fit with your new public relations goal.

So, just what will you say when you have opportunity to address your key stakeholder audience? In other words, what will you say to help persuade them to your way of thinking?

Your best writer must be tasked with preparing such a message because you’ll obviously need some very special, corrective language. Not only compelling, persuasive and believable, but clear and factual if language is to shift perception/opinion towards your point of view and lead to planned behaviors.

At this point, you select communications tactics to carry your message to attention of your target audience. But carefully insuring that tactics you select have a record of reaching folks like your audience members. Fortunately, there are dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others.

As credibility of your message is always at stake, you may wish to deliver it in small meetings or presentations rather than through higher-visibility media announcements.

In due course, you’ll f eel pressure for indications of progress. Which translates into another perception monitoring session with members of your key target audience. Using some of same questions used in original benchmark session, you will now be especially alert for signs that questionable perception is being altered in your direction.

Here, you’re in luck because matters can always be expedited by adding more communications tactics, AND increasing their frequencies.

Thus, what should come first in any manager’s public relations effort is prompt and effective action in dealing with key, target audience perceptions by doing what is necessary to reach and move those key external audiences to actions you desire.

In proverbial nutshell, use an action plan that helps you influence your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads to success of your department, division or subsidiary.

end

Bob Kelly counsels, writes and speaks to managers about using fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com