When we speak of variable data printing, first thing that comes to our mind is its multiple benefits. To name a few, it can combine mass production to an audience, augment effectiveness of any marketing strategy, edit documents by clicking mouse and drop cost per client response. Isn’t it amazing how advertiser’s tasks are simplified by just a type of printing?

Variable data printing is best when applied to promotional materials like postcards, posters, labels, packaging, tags, letters, mailings barcodes, tickets, forms, embossing and likes. It definitely brings out enchanting glow, durability and exceptional quality of promotional materials.

Technology has really changed a lot. In fact, it continues to change people’s view on certain things at same time find solutions to answer those newly found demands and needs as a consequence of those altered views.

There is no doubt that more and more advertisers are hooked by variable data printing’s magnetic charm… Mass- customization or personalized information to every printed piece comes fast and handy with this one-of-a-kind printing breakthrough. Its cutting-edge is obviously dragging everyone’s attention to advertiser’s satisfaction!

Most sales handbooks tell you to try to make your pitch to decision-maker. The decision maker in media game is editor—but resist temptation to call them.

What works better is to try one, two, or more reporters until one gets interested. When they sell story to editor, it has far more power. Besides, if one reporter turns you down, you call next. If editor vetoes it, where do you turn?