Variable Data Printing’s Cutting-Edge

Written by Maricon Williams

Continued from page 1

When we speak of variable data printing,repparttar first thing that comes to our mind is its multiple benefits. To name a few, it can combine mass production to an audience, augmentrepparttar 144849 effectiveness of any marketing strategy, edit documents by clickingrepparttar 144850 mouse and drop cost per client response. Isn’t it amazing how advertiser’s tasks are simplified by just a type of printing?

Variable data printing is best when applied to promotional materials like postcards, posters, labels, packaging, tags, letters, mailings barcodes, tickets, forms, embossing andrepparttar 144851 likes. It definitely brings outrepparttar 144852 enchanting glow, durability andrepparttar 144853 exceptional quality of promotional materials.

Technology has really changed a lot. In fact, it continues to change people’s view on certain things atrepparttar 144854 same time find solutions to answer those newly found demands and needs as a consequence of those altered views.

There is no doubt that more and more advertisers are hooked by variable data printing’s magnetic charm… Mass- customization or personalized information to every printed piece comes fast and handy with this one-of-a-kind printing breakthrough. Its cutting-edge is obviously dragging everyone’s attention torepparttar 144855 advertiser’s satisfaction!

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The Right Media Person to Call for Free Publicity

Written by Ned Steele

Continued from page 1

Most sales handbooks tell you to try to make your pitch torepparttar decision-maker. The decision maker inrepparttar 144825 media game isrepparttar 144826 editor—but resistrepparttar 144827 temptation to call them.

What works better is to try one, two, or more reporters until one gets interested. When they sellrepparttar 144828 story torepparttar 144829 editor, it has far more power. Besides, if one reporter turns you down, you callrepparttar 144830 next. Ifrepparttar 144831 editor vetoes it, where do you turn?

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit or call 212-243-8383.

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