Adding benefits

Value-added benefits do not replace comprehensive product information but are complimentary strategies to help converting website visitors into customers and giving you competitive edge. Try these value-pricing strategies:

- Special packaging e.g. recyclable containers, gift wrapping with card - Package deals (for convenience) e.g. bundles, "all inclusive" value pack - Fulfilment options e.g. "white glove" delivery service, instant download - Payment options e.g. monthly and yearly plans - Free training material e.g. online manual, video, audio - Personalised service e.g. "I oversee each account" - Free product updates or refreshers (for courses) - Bonus offers - Certification e.g. licence, training certificate

Reducing perceived risks

For new customers, there is always an element of risk in purchasing from a new vendor, especially over internet. These are examples of value-pricing strategies to boost confidence and credibility:

- A professionally designed website - Free trials or samples - Extended warranty option - Free after-sales service - Your credentials, length of time in business, list of important clients - Guarantees of satisfaction "100% satisfaction guarantee" - User-friendly privacy, security and refund policies - Testimonials, endorsements, reviews - Easy access with contact options e.g. toll free number, chat live

Naturally, everyone loves value for money but does not necessarily want cheapest option. What value do customers perceive in your product and how much are they willing to pay? Value comes at a price!

Next time you consider reducing your selling price, think value. "We're not cheapest but...we offer value."

© 2005 Henriette Martel-Lawson

According to Al rise, marketer depends too much on customers expectation, customers feed back, market situation. This restrict their visions of future and make them less than bold marketer should concentrate more on competition to stay a head of game. Let me show this. Take example of Michael Dell it is best policy is to do what is not possible today. Competition is still catching up with Dell’s fanaticism of speed of supply chain and Dell next move is to play catching up game.

Second example is Nokia Vs Motorola started a program to bring it quality up to 2 to 3 fault per million, a small unknown funnies company moved into space, which Motorola has left behind to remove Motorola from king position. Football coach known importance of marking up first kick will keep opponent morale down. And that’s one of most favored strategy of football coaches leave alone one or two cases.

A super performer marketer know very wall, when to leave battle field for opponent to make him tire competition would jump in, throw their reserve and exhausted. And many times in process get black name in market. And then they jump in to finish off game. Competition loose out all reserves to thwart attack.. Great Marketer give, their competition, pass to go a head when they see they will surely find dead wall in front of them. They do it obviously. May be some see their Timidness in to this act. But in end they understand what they were up to. Similarly when a defender see opponent striker is a head of him when ball is still in mid field. He gives him a pass and whistle go on.

It is an off side, my dear friend.