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B2evolution is another advanced web log tool that features an integrated XHTML validator. It supports recursive subcategories, cross posting and has a really cool integrated "skinning" system.

The "skinning" system allows you to create multiple blogs in separate categories with different appearances for each blog. You simply "change skin" for blog to create a totally new look and feel.

The "skinning" feature, combined with built in multi-user administration management tool, makes system robust enough for more commercial endeavors, such as product promotion blogs. If you have much to publish with multiple themes, this is software you are looking for.

Nucleus Blogging Software Available for free download at: http://nucleuscms.org/

Though Nucleus is an extremely robust blogging tool in its own right, it also contains some powerful features that can provide benefits in promotion of your blog.

Nucleus offers ability to optimize its URLS, creating simple page addresses that do not have and "&" or "=" characters. This makes pages search engine (and user) friendly. Another great feature is ability to show contents of multiple weblogs on one page. This could allow a website owner to manipulate optimum text / keyword balance on pages for better search engine rankings.

Nucleus also provides RSS and Atom feeds that can be extremely helpful when promoting a website. If part of your blog's function is to work as a search engine marketing and promotion tool, Nucleus is an exceptional software package.

Each of these blogging software packages offer basic tools that you would need to create a successful blog and all three are PHP - MySQL open source (free to use) packages. You should try to select software that helps you achieve long term goal that you have in mind for your website based on unique extra features offered by each.