Using the power of NON-spam email

Written by Christopher Sewell

Continued from page 1


That's it! If someone asks you what you need this information for, tell them it's for your "preferred customer list" to tell them about specials being offered at your establishment beforerepparttar general public hears about them.

Don't say "mailing list." No one wants to be on some old, impersonal, stuffy "mailing list." But a "preferred customer list" sounds more valuable. Which would you rather be on? I think it's pretty obvious.

Do this for EVERY customer that comes through and leaves your doors. What you'll notice is that after doing this for a month, you should have a few hundred or a few thousand email addresses of customers. Now that you have their email address and name, you can contact these people as often as you like by email for FREE. Instead of sending postcards, letters or paying someone to call past customers about new products/services or specials that you offer.

You can simply send them a small email notice FREE!

This is NOT spamming. These people have given you permission to email them. After all, they voluntarily gave you their email address. They have usedrepparttar 109713 products or services of your shop. They love what you sell. Yes, they will be happy to hear from you by email. They will consider this EXCELLENT customer service interaction.

So what you do next is whenever you have a new product, service or special you want to announce - first hit your "preferred customer" list with and email announcement. This should help you generate some quick cash for your business.

Christopher Sewell enjoys showing beginners how to build a successful business online. Want MORE valuable tips on how to build a successful online business, or tips on how your local retail store can use the Internet to increase profits - download Chris's FREE 24-page training guide today at http//


Written by Dennis Mahagin

Continued from page 1

An often-underestimated but crucial part of your message. It must have a hook that makesrepparttar reader curious enough to double-click on it. Virus - mongers have been intimately aware of, and adept at this technique for years. Nothing gets read until it's opened. If someone referred you torepparttar 109712 person receiving your e mail, include that name as "mutual friend" inrepparttar 109713 title bar. If there is a benefit to be conveyed by your message, try to sum it up in a title that grabsrepparttar 109714 reader's interest immediately.

By way of example-- 1) Bad Title: "Hello Potential Customer John X !"; 2) Good Title: "Website Traffic Booster Recommended by Mutual Friend Joe Y !"

2. [ I ] Introduction

In a paragraph consisting of no more than 3 sentences, start your message by clearly and succintly telling your reader who you are , and why you're writing. If you must "toot your own horn" here, do it very lightly. There is plenty of time later (in future communications) forrepparttar 109715 reader to find out all about your background, qualifications, and inherently fine personal traits! Right offrepparttar 109716 bat, like a major league relief pitcher "settingrepparttar 109717 plate" for his best pitch, inrepparttar 109718 intro you are quickly workingrepparttar 109719 reader into a malleable state of mind to receiverepparttar 109720 next step, wherein you:

3. [ T ] Tellrepparttar 109721 Tale

Torepparttar 109722 extent that, in steps 1 and 2, you've made a promise to deliver a pitch, or set up a scenario of sorts, here isrepparttar 109723 litmus test for how well you deliver on that promise. Say what you need to say in strong, specific terms, and be as brief as possible without damagingrepparttar 109724 thrust of your intent. Create a sense of urgency by conveying an easily-understood benefit torepparttar 109725 reader, and follow up with reasons why you arerepparttar 109726 person best suited, inrepparttar 109727 here and now, to bestow such a benefit uponrepparttar 109728 reader. Have you ever heard someone tell a joke really well? The trick is in getting quickly and smoothly torepparttar 109729 punchline, then delivering it with an even tone and straight face, right before:

4. [ E ] Ending

Believe it or not, this is where most "communicators" get hung up. You can nailrepparttar 109730 first three steps like a seasoned pro, but not capping off your e - message in a timely fashion can be a surefire way to see it "fragged."

The reader must be left with a taste of curiosity lingering onrepparttar 109731 roof of his or her mouth, that can only be quenched by-- you guessed it!-- responding to your message. No matter how eloquent you may indeed be,repparttar 109732 old adage "less is more" could not be more appropos than at this juncture. If you cannot "tellrepparttar 109733 tale" in 75 words (100 max.) deleterepparttar 109734 copy and start again.

You will be rewarded with a swelling address book, successful link exchanges byrepparttar 109735 score, and a rare skill indispensable for navigatingrepparttar 109736 rough cyber-seas of communication-- tight writing.

Dennis Mahagin promotes and develops content for websites, writes articles, fiction and poetry for publication on the Web, and puts together grant applications in his spare time.

    <Back to Page 1 © 2005
Terms of Use