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I have also seen a few others use hysteria behind book to send out a topical release about their business that ties into book.
There was one about a restoration company who can uncover dirt and restore old paintings and furniture which was very good. I remember there we some good dating stories around time of Bridget Jones and also some great creative use of Lord of Rings Movies.
In essence, look to media for next big thing to try and incorporate it into your press release campaigns. Books and movies are great sources and great thing is they are always releasing next big blockbuster.
Remember to try and keep it related but not stupid or far fetched.
Idea: Make sure your virus protection software is not your achilles heel! Idea: Beware Trojans! New Book on Virus Protection Software!
Movie: Bridget Jones
Idea: Anything Dating Related.
Also try using other news stories to generate interest. Use other major events although I would recommend most strongly that your avoid natural disasters or human suffering as a way to leverage a story. This would do your creditability damage and is quite immoral.
Anyways, good luck with your press release campaigns.
If you ever needed an excuse to go to movies or bookstore then I have just given you best one yet. Hey, you could even claim it as a business expense!
Jason Hulott is author of Press Release Cash, a system to use press releases to drive traffic, boost search engine rankings , get free inbound links and generate big profits. All from one activity! Save time and effort now. Visit www.press-release-cash.com now!