I have also seen a few others use hysteria behind book to send out a topical release about their business that ties into book.

There was one about a restoration company who can uncover dirt and restore old paintings and furniture which was very good. I remember there we some good dating stories around time of Bridget Jones and also some great creative use of Lord of Rings Movies.

In essence, look to media for next big thing to try and incorporate it into your press release campaigns. Books and movies are great sources and great thing is they are always releasing next big blockbuster.

Remember to try and keep it related but not stupid or far fetched.

Some ideas

Movie: Troy

Idea: Make sure your virus protection software is not your achilles heel! Idea: Beware Trojans! New Book on Virus Protection Software!

Movie: Bridget Jones

Idea: Anything Dating Related.

Also try using other news stories to generate interest. Use other major events although I would recommend most strongly that your avoid natural disasters or human suffering as a way to leverage a story. This would do your creditability damage and is quite immoral.

Anyways, good luck with your press release campaigns.

If you ever needed an excuse to go to movies or bookstore then I have just given you best one yet. Hey, you could even claim it as a business expense!

4.) If you have published an e-Book or other downloadable product, submit URL data to Search Directories and e-Book Directories, and submit e-book itself to Download sites.

5.) Participate in bLogs. Again, this is an invaluable web site promotion method. Providing . . . that writer includes a signature or resource box with their web site URL data included.

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