Like mentioned before, search engines are nothing more than robots going through your web site. They don't stop to look at your images, they only see code.

Providing a title or Alt command for your image will allow search engine to know what image is all about which will increase your web site's content relavantcy.

Here's an example of this....

Here's what code for that image looks like:

Tip #2 When Considering Image Links:

When using an image for a web link to another page, give your image a name that is meaningfull to your service or product.

Ex.

1. I've linked image button to this page called "Using Title Tags" 2. I've named image button "using_title_tags.gif" 3. The title of image is: "Using Title Tags"

All of these steps will let search engines know exactly what image is about! Yes, I agree all these steps seem like a lot of work but in end, when your sales are up, you won't be thinking about how much work it took but how successful you have become.

Here's code for that image...

Notice how all these steps have given 3 "Key Phrases" for search engines to look at to determine meaning of image.

1. ( a href= ) - The web link command to another page 2. ( img src= ) - Where to find image and what it's called 3. ( alt= ) - The title of image

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One Last Web Site Optimization Tip:

One last tip I want to include is about your "Headings". It is said that size of your heading will also help search engine determine your rankings by looking at your headings for page content. Try to use

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Please see Part II.