Remember, for those of you in creative real estate, or wanting to get into real estate we show you how to do this as a business. This avoids you always having to look for deals, we show you how to get deals to come to you.

So even if you are not doing creative real estate, think about a way you can set up a referral program. For example, let's say you do manicures. Give your cards out to a hair salon and tell that owner that for everyone she/he sends you, you will pay a $10 referral fee; and will recommend their salon for haircuts. Or you could both work together and give discounts to each others' customers. There are a number of scenarios that could work for a salon and manicurist.

Use your imagination, and you can come up with many different ways to work with others and have them promote your business.

Just don't forget your business cards do you no good sitting in your office. You need to give them out EVERYWHERE.

Copyright DeFiore Enterprises 2002

4. How Can I Use Niches To My Benefit? You can benefit by focusing on smaller (specialized) segments of your industry. This is niche marketing at its best. Take bow and arrow approach, not shotgun.

Remember, your competitors are constantly looking for ways to steal your customers, by appealing to special needs you're not filling. Your priority should be to find or create niche first - and steal theirs.

Avoid trying to be all things to all people; this carries most risk. The key is to "specialize." Create a niche-and grow rich. Specialization of a niche in all fields of endeavor earns most, including business you're in.

5. What's The Easiest Way I Can Create A Niche? Listen to people's problems, complaints, and irritations. Complaints are signs of niche opportunities.

Does creating unique market niches demand huge cost? No. But it does demand focused attention to your customers spoken and unspoken needs, problems and complaints. That cost nothing.

Get in habit of seeking your customers problems, complaints, and issues about your product or service. These complaints and problems are your golden seeds of opportunity for creating niches - if you know how to work them.

Potential niches are everywhere; it often takes a customer complaint to make a specific niche come alive in your mind. Take time to think about power of a niche, you'll suddenly find yourself creating more each day.

>From book "14 Ways To Create A Niche - And Grow Rich", Copyright 2003, by Roy J. Primm. To read more go to www.booklocker.com/books/1015.html