Using This One Simple Word Helped Treble My Site's Profits

Written by Michael Cheney


Continued from page 1

Can You Play YOU-Gymnastics?

You can actually start treating it like a game. It takes time but eventually you will masterrepparttar skill of turning any sentence around from a 'WE', 'US' or 'OUR' statement into a 'YOU' or 'YOUR' statement.

I urge you to revamp your homepage and get rid of any 'WE's or 'OUR's that you have and reword everything to putrepparttar 124652 customer atrepparttar 124653 heart ofrepparttar 124654 matter. Now we're just talking aboutrepparttar 124655 homepage here but really you should be applying this principle to your entire website.

How The Word "YOU" Changed My Life

When I first learned of this golden rule it changed my website totally. I went from talking about my business and products onrepparttar 124656 site to talking directly to my customers and putting things across in a way which meant most to THEM. It also made me take a step back and re-draft all my corporate literature adopting this same YOU principle. Butrepparttar 124657 story doesn't end there..

I realised that putting 'YOU' atrepparttar 124658 heart of my business communications and my business as a whole was actuallyrepparttar 124659 starting point for something far deeper. Ask any successful person and they will tell you that 'givers gain' - that is, if you give first and receive second you will achieve more thanrepparttar 124660 person who takes first and thinks of giving afterwards.

It was then that I realised that I needed to start puttingrepparttar 124661 'YOU' atrepparttar 124662 centre of my whole life. I realised that to every other single person inrepparttar 124663 world - they wererepparttar 124664 most important thing that existed.

I listened more and made better relationships.

I empathised more and made more sales.

I gave more and felt more rewarded.

I could go on but feel that YOU need to go off now and start implementing this powerful technique for YOUR website!

I wish YOU great success!

Michael Cheney Author of The Website Marketing BibleTM

Michael Cheney is the Author of The Website Marketing BibleTM:

"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"

http://www.websitemarketingbible.com


How To Properly Submit Your Website To Directories

Written by Jeff Schuman


Continued from page 1

3. Submitrepparttar correct URL. This needs to be your main domain and not sub-domains. In my case that would be http://www.sites-plus.com and nothing else. Do not addrepparttar 124651 index.html atrepparttar 124652 end when submitting.

4. Write an acceptable description of your site. You need to keep it to 2 sentences and nothing more. If you have any doubts about how to write a good description go to your category and look atrepparttar 124653 descriptions of sites already listed.

5. Userepparttar 124654 official title of your site. This needs to berepparttar 124655 REAL Title of your site and not justrepparttar 124656 part that shows in your browser. In my case that is Small Business Resources.

Generally it is accepted that 2 key directories to submit to are Yahoo and The Open Directory Project (ODP)

http://dir.yahoo.com/

http://dmoz.org/add.html

With Yahoo you will have to determine if you want a standard submission which is free or an express submission which costs $299.00. Submitting torepparttar 124657 ODP is free.

Here is another site I came across that offers rankings onrepparttar 124658 best directories to submit to http://www.strongestlinks.com/directories.php

For a more in depth look at submitting to directories read this article here: http://www.strongestlinks.com/articles/dirSubmitGuide.php

In conclusion submitting your site to directories is an important part ofrepparttar 124659 overall philosophy of getting quality links pointing back to your site. The morerepparttar 124660 merrier. If you want to see what it will take to get a Top 10 ranking for keywords relating to your site just look atrepparttar 124661 number of links your competitors have pointing to their sites.

You can easily do that by going here: http://www.faganfinder.com/urlinfo

Enter yourrepparttar 124662 URL for your competitor andrepparttar 124663 click onrepparttar 124664 Links Button. You can see how many links they have pointing back to them according to Yahoo, Google, and GigiBlast. You will see you need a lot of links pointing to your site to compete with them. Adding your site to as many directories as possible is one way to do that.

Jeff Schuman is a 20 year veteran of wholesale and retail sales. In that time he has had sales of over $35 Million Dollars. His small business resource website offers small business owners everything they need to start and run a small business. http://www.sites-plus.com


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