Can You Play YOU-Gymnastics?

You can actually start treating it like a game. It takes time but eventually you will master skill of turning any sentence around from a 'WE', 'US' or 'OUR' statement into a 'YOU' or 'YOUR' statement.

I urge you to revamp your homepage and get rid of any 'WE's or 'OUR's that you have and reword everything to put customer at heart of matter. Now we're just talking about homepage here but really you should be applying this principle to your entire website.

How The Word "YOU" Changed My Life

When I first learned of this golden rule it changed my website totally. I went from talking about my business and products on site to talking directly to my customers and putting things across in a way which meant most to THEM. It also made me take a step back and re-draft all my corporate literature adopting this same YOU principle. But story doesn't end there..

I realised that putting 'YOU' at heart of my business communications and my business as a whole was actually starting point for something far deeper. Ask any successful person and they will tell you that 'givers gain' - that is, if you give first and receive second you will achieve more than person who takes first and thinks of giving afterwards.

It was then that I realised that I needed to start putting 'YOU' at centre of my whole life. I realised that to every other single person in world - they were most important thing that existed.

I listened more and made better relationships.

I empathised more and made more sales.

I gave more and felt more rewarded.

I could go on but feel that YOU need to go off now and start implementing this powerful technique for YOUR website!

I wish YOU great success!

Michael Cheney Author of The Website Marketing BibleTM

Michael Cheney is the Author of The Website Marketing BibleTM:

"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"

3. Submit correct URL. This needs to be your main domain and not sub-domains. In my case that would be http://www.sites-plus.com and nothing else. Do not add index.html at end when submitting.

4. Write an acceptable description of your site. You need to keep it to 2 sentences and nothing more. If you have any doubts about how to write a good description go to your category and look at descriptions of sites already listed.

5. Use official title of your site. This needs to be REAL Title of your site and not just part that shows in your browser. In my case that is Small Business Resources.

Generally it is accepted that 2 key directories to submit to are Yahoo and The Open Directory Project (ODP)

http://dir.yahoo.com/

http://dmoz.org/add.html

With Yahoo you will have to determine if you want a standard submission which is free or an express submission which costs $299.00. Submitting to ODP is free.

Here is another site I came across that offers rankings on best directories to submit to http://www.strongestlinks.com/directories.php

For a more in depth look at submitting to directories read this article here: http://www.strongestlinks.com/articles/dirSubmitGuide.php

In conclusion submitting your site to directories is an important part of overall philosophy of getting quality links pointing back to your site. The more merrier. If you want to see what it will take to get a Top 10 ranking for keywords relating to your site just look at number of links your competitors have pointing to their sites.

You can easily do that by going here: http://www.faganfinder.com/urlinfo

Enter your URL for your competitor and click on Links Button. You can see how many links they have pointing back to them according to Yahoo, Google, and GigiBlast. You will see you need a lot of links pointing to your site to compete with them. Adding your site to as many directories as possible is one way to do that.