Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site. The Exitexchange program is an example.

The most powerful, however, are:

Opt In list exchanges. These are special, because in every marketing circle, number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver most targeted, and qualified visitors we can get with exchange model.

How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up. Leadwhiz, Opt-In Boom, and Listinferno are examples. They give good results and they're all free.

Put exchange code(s) on your "pop surfer" sites, and take advantage of traffic.

The Direct Model

The direct model is more of an indirect approach in that we may not necessarily use "pop surfers" for our primary business but we can still profit from them.

How?

One way is by utilizing Pay Per Click. Not pay per click in sense that we bid for our sites' exposure in a search engine, but Pay Per Click in sense that we place listings on OUR sites and GET PAID for having them there. Every time someone clicks a result in your page, you get a percentage of bidding amount for that click.

Searchfeed, Revenuepilot, and Google Adsense are examples. If you use pay per click strategically, it can be very profitable.

Merchant affiliate programs work well also. Amazon.com, for example, sells books, music, toys, and more. They let you place their products on your website, and you get a percentage when someone buys from you.

Several other merchants work same way. Do a search for merchants who sell CDs, books, video, toys, or clothing, and have an affiliate program. There are many out there. Commission Junction is a site that lists several of them.

Finally, you don't only have to look for affiliate programs. If you have a business or product that you think might cater to popular culture, target "pop surfers" directly!! For instance, if you print T-shirts, you could probably sell some with hottest stars' faces on them.

Do your research for your pop surfer page topic. You can bet that if a celebrity or topic has recently made news, traffic is sure to follow.

You can find more information, resources and examples at:

http://www.fasbnet.com/celeb/index.htm

6.First person or third person? In point #3 I suggest writing in third person to make it easier for you to regard yourself in an objective light. However there are times when you may need to present your text in first person – e.g. in a letter or email. Try where possible to use third person – if for no other reason than it gives you more leeway to write enthusiastically about yourself.

7.Follow rules of modern business writing; keep it simple. Use “active voice” rather than “passive voice” where possible. Keep your sentences down to a sensible length and use no more than three or four sentences per paragraph. Use cross headings and “pullouts” to break your text up visually and allow reader to pick up on main points.

8.Where appropriate, use short clips of testimonials from existing clients or customers. Avoid pleasantly banal bits and use phrases and sentences that have some meaning and bite. A sentence or two normally is plenty – any more and reader will probably just skim over it.

9.Be sure that your grammar, spelling and punctuation are right. Although standards have been slipping in last few years recent publication of “Eats, Shoots & Leaves” book has focused everyone’s attention on technical aspects of writing again. Goofs of this nature make your text, and you, look amateurish.

10.Do a reality check on your text after you’ve completed it. Show it to friends and colleagues and ask not if they “like” it, but if they feel it represents you fairly – and if not, why not. Then take other people’s opinions on board, but don’t lose sleep over them. At end of day you probably know yourself, and your market, better than anyone else. Don’t be afraid to make final judgments.