Using Tables as a Strategic Sales Tool

Written by Candice Pardue


Continued from page 1

Table Tip Two - The 600 Pixels Rule

What'srepparttar 600 pixels rule? It's very simple. I discovered quickly that my web pages did not appearrepparttar 134470 same on every computer system available. And, because I have no control over which system my "potential" customers will use to view my site, I changed my table sizing to be "system" friendly. By makingrepparttar 134471 overall "width" of your table 600 pixels, you'll have a much better chance of your website looking decent on various computer systems.

Some people online use big screens, some small and some have special set-ups where space is limited for online viewing.

A safe table width size for your web pages is 600 pixels. This size will help prevent your site from looking distorted on systems that are different than your own. I haven't had any complaints since I changed my table sizes to 600 pixels. But, beforerepparttar 134472 resizing,

I had several people to email me with complaints about my site's design.

These two tips alone have helped my website tremendously! I've tried other techniques of design, but found that these methods get positive results. Give them a try!

Candice Pardue, editor of Web Design Weekly. Sign up today to receive FREE weekly web design tips, articles, and resources by email. Subscribe to Web Design Weekly by going to: http://www.webmastercourse.com/subscribe/ ...or visit the web design site for beginners today... http://www.webmastercourse.com/


Bring Your Visitors Back Clamoring for More!

Written by Judy Cullins


Continued from page 1

Another book's benefits included: -Be your self in a world that wants you to be like everyone else -Develop positive expectancy to achieve real results -Procrastinate into your hearts desires -Balance work and home by masteringrepparttar joy of moseying

TEST YOUR PRICE. A price that is too low is as bad as a price too high. Too low a price devalues your product or service.

Potential clients or buyers might think, "If it's that cheap, it must not be good." One myth is that eBooks have less value than print books. If your book has information your one particular audience wants, you must price it accordingly. If your service is invaluable, be sure to charge what you're worth.

Always start your prices high. Later you can offer a deep discount.

TEST YOUR COPY. Change testimonials or pictures every so often. Redo your opening page and closing page. Instead of "Subscribe to my ezine," put a short testimonial from a famous person in your field right beforerepparttar 134469 "click here" to subscribe.

Always give your visitors a reason to buy. Make your copy "you" oriented. Dan Poynter, author of The Self-Publishing Manual, said this aboutrepparttar 134470 free monthly ezine The Book Coach Says... ezine is chock full of useful information - totally worth your time.

Make your Web pages easier to read by using bullets. On my home page I put these questions in bullets:

"Let me help you answer questions about your book" · What arerepparttar 134471 first steps to writing a great selling book? · Will my book attract my desired audience? · Will my potential buyers think my book is worthrepparttar 134472 money? · Will my books sell enough copies for my satisfaction? · Now that it's written, how can I best promote my book?

Testrepparttar 134473 length of your copy. Checkrepparttar 134474 size of your paragraphs. In general, keep them short, around 1-4 sentences. Imagine looking at a long line of print before you get torepparttar 134475 meat? Discouraged, you would probably leaverepparttar 134476 page, and possiblyrepparttar 134477 site!

Check for passive sentence construction too. Why? Because you slow your reader down with passives, and they want your clear, concise, and compelling information. Your spell and grammar check gives you those percentages atrepparttar 134478 end. If your sentences are more than 3-4% passive, you need a professional coach to check your copy. This article has 1% passive.

TEST YOUR SITE LAYOUT. Know where people are entering your site and exiting. Many companies out there can give you this service. If potential buyers keep leaving at a particular page before they go to products and ordering page, your words deceive, and some changes are in order. You can track: where your traffic is coming from, what pages visitors like, what pagerepparttar 134479 majority of visitors enter and exit, and how long are they there, even which ones signed up for your eNewsletter.

TEST YOUR ORDER PROCESS. Ask friends and associates to run through different parts of your site. Show your appreciation by paying them for it with free product or service. Tell them you have a thick skin, and appreciate their honesty.

One would-be customer couldn't finishrepparttar 134480 order for one of my teleclasses. It took a lot of effort to get that mistake rectified with some free product from me. I know a famous eBook author from whom I tried and tried to buy a book. I even emailed him about it. He said he didn't take email orders and sent me back to whererepparttar 134481 problem was.

It's much better to have all links work, so your customers will have an easy ordering experience. Also, be sure to offer your customers several ways to order. Not all people like to order onrepparttar 134482 web.

Judy Cullins: author, publisher, book coach Helps professionals manifest their book and web dreams eBook: Ten Non-techie Ways to Market Your Book Online Send an email to: Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622


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