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When someone adds this kind of value to my blog, I am more than happy to give them a link to their blog that passes PR. That will help them build
readership of their own blog, grow
community even larger, and add to
richness of
discussion. These are exactly
kinds of links that any webmaster should want on their site!
Adding a nofollow tag to comments can only quash this discussion. It can only discourage commenters with
most to contribute from taking
time to add to
discussion. After all, if
time I spend on another blog doesn't contribute to
growth of
blogging community as a whole or aid in
visibility of my own blog, am I going to spend as much time and effort doing it?
Anything that decreases
open flow of discussion currently enjoyed in
blogging community is a bad deal for bloggers.
The question that should be asked is this: why is comment spam so profitable? After all, if it weren't profitable, so many people wouldn't be going to such ridiculous lengths to do it.
The answer to this is obviously Google's link-heavy PageRank algorithm that forces webmasters to get every link they can to get their site's indexed and ranked. Most webmasters know that in order to get ranked in Google, they had better have a ton of links to their site.
That's
problem with PageRank as an algorithm. It encourages artificial linking between sites that no longer has any relevance whatsoever to
goal of providing good resources to visitors. Do we really believe that most reciprocal link directories provide a resource to our visitors? Not likely! If websites are real estate, reciprocal link directories are
slums,
seedy bars and tattoo parlors on
edges of polite society.
Whole businesses have sprung up as a reaction to PageRank. I'm talking about
link auction and link selling sites. Under
PageRank system, sites aren't being ranked by who provides
best content, but by who has
deepest pockets to buy
most links. Or, in
case of comment spammers, whoever wants to spread their bots all over
internet spamming blogs. This system has over time totally skewed
natural linking between sites that once dominated
internet -
very thing that Google's PageRank system is supposed to reward.
Ironically, blogs are one of
few places left on
web where linking is actually about providing good content to visitors and rewarding value provided on other sites. Bloggers as a group are
most likely to link to sites because of
content value to their visitors. Their links are very likely to be very topic specific. You don't find that on other sites. These are
kinds of links that I would assume Google would want to encourage through their PageRank system, not those junky reciprocal link directories or purchased links.
It would seem to me that
only effective way to cut down on comment spam and all
artificial linking techniques Google purportedly wants to thwart is not by making life harder for bloggers -
very people who link in
most relevant fashion. But at taking a second look at their own PageRank system and whether it is really serving
usefulness of their own search engine and
whole web in 2005.

For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.WhyMarketersShouldBlog.com