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Tip #2: Use Your Description to Pre-quality and Pre-sell
If searcher gets past title to description you're doing well...but you have to hook them with your description. Again, make sure description elaborates on title and tells your searcher EXACTLY what they can expect.
This is also a way you can further 'pre-qualify' your traffic. You don't want to spend money on people who don't fit your perfect customer criteria so be as specific as possible about what your website offers them.
Don't just say "A website that sells a variety of cheesecakes" Pre-sell and pre-quality your traffic with a description like:
"Gourmet New York Specialty cheesecakes sold exclusively online. From Chocolate Brownie Cheesecake to Bailey's Irish Cream Cheesecake. Check out our online catalogue if you want to serve your guests something heavenly!"
Makes your mouth water already doesn't it? And chances are that someone only looking for a free cheesecake recipe won't click through so you've prequalified your traffic and your conversion rate will go through roof!
Tip #3: Think 'Niche' with your keywords
Unless you are Weight Watchers or Jenny Craig, chances are you can't afford to spend $5.00 on word "diet". That's ok - you don't have to.
You can pick up a huge variety of more specific keywords that probably very few pay per click competitors have bid on (for example, what about 'heart healthy diet'?)
Just make sure to do your homework and remember to get misspellings people use also.
So those are 3 tips to get most from your pay per click campaign. By grabbing customers with an attention getting title, prequalifying them with a detailed description and choosing niche keywords, you’re sure to get ready-to-buy traffic for pennies per keyword.
Good luck and may you make millions with your online business!
Kate O’Neill is chief editor for Pay Per Click Advertising – a website dedicated to helping you run a successful, optimized pay per click campaign.
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