Using PPC To Maximize Your Search Engine Positioning ROI

Written by Dave Davies

Continued from page 1

Selecting which phrase will producerepparttar highest ROI based on these numbers can be a bit more involved, weighing a number of factors such asrepparttar 105832 cost in either time or money (or both) to optimize forrepparttar 105833 various phrases,repparttar 105834 sales-per-click ratio, etc. Basically what you want to do is consider your budget vs. how much can you make per click and thus, how many sales you can expect per day based onrepparttar 105835 keyword phrase you have chosen to target. If a promotion can pay for itself over a 3 to 6 month period of time, thus producing a surplus after it is paid off, it can be considered a successful promotion.

It should be noted that this step is not an exact science. The number of sales you will get per day will be dependant on exactly what position you attain onrepparttar 105836 natural engines (your content is also important obviously, however you will have used your existing content onrepparttar 105837 PPC engines so forrepparttar 105838 most part you will be comparing apples-to-apples). There will be some guestimation but you will get a good idea of how many sales you would make if you ranked inrepparttar 105839 same position for all ofrepparttar 105840 possible phrases.

While I have not testedrepparttar 105841 above noted phrases onrepparttar 105842 PPC engines and applied them torepparttar 105843 natural engines I would feel confident in predictingrepparttar 105844 ROI would be higher for “acne treatment” based on two factors:

  1. The competition is lower and thusrepparttar 105845 number of sales required to produce a return on investment is about half that ofrepparttar 105846 phrase “acne”.
  2. The phrase is far more targeted. People searching for “acne” may be writing papers onrepparttar 105847 subject or just looking for information whereas people searching for “acne treatment” are far more likely to be looking for a solution to an acne problem.

While I have my instinct onrepparttar 105848 subject, were I to advise a client onrepparttar 105849 best possible strategy I would have to recommend testing these phrase onrepparttar 105850 PPC engines. It may extendrepparttar 105851 promotion for a bit but inrepparttar 105852 endrepparttar 105853 decision on which keyword phrase makesrepparttar 105854 best target will be based far more on statistics and facts than a simple guestimate.

Additional Considerations:

While this article’s purpose is to explain how PPC engines can be used to help increaserepparttar 105855 ROI of a search engine positioning campaign, your use ofrepparttar 105856 PPC engines should not stop there. While you are testing out phrases you should be making sales as well. Ifrepparttar 105857 revenue generated fromrepparttar 105858 PPC promotion is higher that it’s cost then stick with it. PPC engines are a great testing ground however they’re also a great source of leads and revenue if used correctly.

There are many PPC engines out there. We’ve researched a number of them and postedrepparttar 105859 ones that have producedrepparttar 105860 highest ROI for our clients on our PPC Engines page. These arerepparttar 105861 engines that we have found are worth sticking with once any testing phase is complete. Inrepparttar 105862 case ofrepparttar 105863 primary engines (Google and Overture) you will have to use your discretion based onrepparttar 105864 cost-per-click to determine whether they are worth testing or advertising on.

Dave Davies isrepparttar 105865 CEO of Beanstalk Search Engine Positioning, Inc. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it intorepparttar 105866 top positions onrepparttar 105867 major search engines.

Dave Davies and Beanstalk Search Engine Positioning, Inc. offer guaranteed high ranking services.

3 Quick Tips To Get The Most From Your Pay Per Click Ads

Written by Kate O'Neill

Continued from page 1

Tip #2: Use Your Description to Pre-quality and Pre-sell

Ifrepparttar searcher gets pastrepparttar 105831 title torepparttar 105832 description you're doing well...but you have to hook them with your description. Again, make surerepparttar 105833 description elaborates onrepparttar 105834 title and tells your searcher EXACTLY what they can expect.

This is also a way you can further 'pre-qualify' your traffic. You don't want to spend money on people who don't fit your perfect customer criteria so be as specific as possible about what your website offers them.

Don't just say "A website that sells a variety of cheesecakes" Pre-sell and pre-quality your traffic with a description like:

"Gourmet New York Specialty cheesecakes sold exclusively online. From Chocolate Brownie Cheesecake to Bailey's Irish Cream Cheesecake. Check out our online catalogue if you want to serve your guests something heavenly!"

Makes your mouth water already doesn't it? And chances are that someone only looking for a free cheesecake recipe won't click through so you've prequalified your traffic and your conversion rate will go throughrepparttar 105835 roof!

Tip #3: Think 'Niche' with your keywords

Unless you are Weight Watchers or Jenny Craig, chances are you can't afford to spend $5.00 onrepparttar 105836 word "diet". That's ok - you don't have to.

You can pick up a huge variety of more specific keywords that probably very few pay per click competitors have bid on (for example, what about 'heart healthy diet'?)

Just make sure to do your homework and remember to getrepparttar 105837 misspellings people use also.

So those are 3 tips to getrepparttar 105838 most from your pay per click campaign. By grabbing customers with an attention getting title, prequalifying them with a detailed description and choosing niche keywords, you’re sure to get ready-to-buy traffic for pennies per keyword.

Good luck and may you make millions with your online business!

Kate O’Neill is chief editor for Pay Per Click Advertising – a website dedicated to helping you run a successful, optimized pay per click campaign.

For more free tips and articles, visit:

Pay Per Click Advertising

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