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By targeting keywords that are moderately popular but don't have many competing web sites that are not highly optimized for your keyword you will stand a greater chance of ranking in top ten search engine results once your press release gets indexed.
Mistake #3- Not creating a compelling headline.
Just like an article or sales letter you need to create a catchy title to grab your reader's attention. Since press releases are normally only displayed for a short period of time when they are first released you need to get most bang for your efforts.
Look at following title which one grabs your attention most?
"Bad Breath Resources at Bad-Breath-Cures.com" or
"Proven Little Known Secrets for Curing Bad Breath Fast at Bad-Breath-Cures.com"
I also always use my main keyword in title. As your title will become key factor in your rankings in search engines.
Mistake #4- Not formatting your press release correctly.
Writing press releases is not rocket science. But you do need to take some time in formatting your release correctly so that you stand a chance of being picked up by various news and web site outlets.
How careful you format your press release can determine your PR score with some press release services like PRWeb. The higher your PR score greater chance of you being picked up by some of leading news outlets.
For additional information how to correctly format your press releases go to: http://www.prweb.com/pressreleasetips.php#template
Mistake #5- Using wrong press release services.
You want most coverage but at a reasonable price. Using wrong service could cost your hundreds or thousands of wasted dollars.
Here are some of press release services I have used and found to be effective:
While there are some free services out there I've found that paying a small fee to a few online press release services can afford you a wider coverage then using one who charges you a hefty fee just to submit your release for you.
By paying a small fee you get to track your stats online and target additional industries and groups giving you a wider coverage for your press release then if you went free route.
So by using press releases effectively you can learn how to add this handy little technique in your marketing arsenal to drive tons of highly targeted traffic to any program or web site you choose in a matter of no time.
Ted Kushner of AffiliateRevenueSources.com can show you the powerful benefits of writing press releases for promoting any product, service or affiliate program. Learn how you too can get multiple top ten positions in Google using press releases at: http://www.affiliaterevenuesources.com/powerful-press-releases.htm