My opinion as well as experience says, visitor will give more weight to site two. Analyze following reasons and know why:

Visitor was searching for “donuts” and likes to know what donut is, and then only he likes to know who are person and procedures behind manufacturing donuts. The site is offering straight to visitor along with prices, enough for him to decide quickly whether this is thing he is looking for. He is getting all navigations links on first page itself about products and there varieties, this will induce him to know more. With minimum clicks he is getting more information’s. The site is loading fast which is a very pleasant thing for any visitor where as animations on site 1 take time to download and he don’t want to spend much time on that. Site one is offering lot more products which might not be interest of visitor. He will simply ignore that. Site 2 is displaying its product prices and discounts immediately and visitor will go immediately if that suites his pocket, if not he can book mark and ask for price negotiations later. Where as in site he found all good in site one and found prices after so many clicks, and if it does not suites his pocket he will be staying permanently away from site. Even search engine will give more preference to site 2 as they have specific information’s on Donuts comparing to site which have other products to sell. In nut shell grabbing attention of a visitor towards your offering is more important than explaining who you are, as its products which build a brand. People like to know first what all your offerings rather than who you are. Any buyer, even if he spends a little always likes to compare product, quality and pricings with other. Using a mini site you allow him to compare fast and he can take his decisions without wasting his time. Remember killer marketing principle says “never allow a buyer to think twice as there may be chance when other competitors grab deal”

By targeting keywords that are moderately popular but don't have many competing web sites that are not highly optimized for your keyword you will stand a greater chance of ranking in top ten search engine results once your press release gets indexed.

Mistake #3- Not creating a compelling headline.

Just like an article or sales letter you need to create a catchy title to grab your reader's attention. Since press releases are normally only displayed for a short period of time when they are first released you need to get most bang for your efforts.

Look at following title which one grabs your attention most?

"Bad Breath Resources at Bad-Breath-Cures.com" or

"Proven Little Known Secrets for Curing Bad Breath Fast at Bad-Breath-Cures.com"

I also always use my main keyword in title. As your title will become key factor in your rankings in search engines.

Mistake #4- Not formatting your press release correctly.

Writing press releases is not rocket science. But you do need to take some time in formatting your release correctly so that you stand a chance of being picked up by various news and web site outlets.

How careful you format your press release can determine your PR score with some press release services like PRWeb. The higher your PR score greater chance of you being picked up by some of leading news outlets.

For additional information how to correctly format your press releases go to: http://www.prweb.com/pressreleasetips.php#template

Mistake #5- Using wrong press release services.

You want most coverage but at a reasonable price. Using wrong service could cost your hundreds or thousands of wasted dollars.

Here are some of press release services I have used and found to be effective:

http://prweb.com/

http://www.pressbox.co.uk/index.html

http://www.webwire.com/default.asp

http://www.24-7pressrelease.com/

While there are some free services out there I've found that paying a small fee to a few online press release services can afford you a wider coverage then using one who charges you a hefty fee just to submit your release for you.

By paying a small fee you get to track your stats online and target additional industries and groups giving you a wider coverage for your press release then if you went free route.

So by using press releases effectively you can learn how to add this handy little technique in your marketing arsenal to drive tons of highly targeted traffic to any program or web site you choose in a matter of no time.