Using Meta Tags wisely to attract search engines & visitors.

Written by Rajesh V. Tavakari

Continued from page 1

Keyword Tag : The keyword tag is almost dead. Most ofrepparttar web masters try to floodrepparttar 128013 key word tag with all sorts of keywords. Hardly couple of search engines gives a bit of importance to it. Please note that, directories like Yahoo, Dmoz & About does not consider keyword tag or meta tags. I do not recommend using keyword tag. If you userepparttar 128014 keyword tag, do not include more than 8 keyword phrases. Do's 1. Include only important long keyword phrases. 2. Don't use generic / general terms. Be specific 3. Use Word tracker to find good keyword phrases Don'ts 1. Do not spam by stuffing allrepparttar 128015 possible keywords. 2. Do not includerepparttar 128016 keywords, which are not related to your website 3. Do not repeat any tag ( title, description, keyword tag ) you might get boost by repeating, but never know when you will be banned.

Other important things to remember : 1. Meta tags ( Title & Description ) should reflectrepparttar 128017 contentrepparttar 128018 page. Do not put your company name in title. 2. Do not try to target more than 2 to 3 keyword phrases per page 3. Try to include your important keyword phrases in h1 to h6 tag. 4. Include your important keyword phrases in tag, bold tag. 5. You will get boost if you include your important keyword phrases in anchor tag. 6. Do not forget to Include your important keyword phrases in first paragraph of your web page. 7. Try to put your important keyword phrases in alt text. ( for images ) 8. Make sure that title and description is crafted neatly and attracts both visitors and search engines.

Robots (Recommended) Seerepparttar 128019 workshop report at W3 forrepparttar 128020 full text.

default = empty = "ALL" "NONE" = "NOINDEX, NOFOLLOW" The filler is a comma separated list of terms: ALL, NONE, INDEX, NOINDEX, FOLLOW, NOFOLLOW. Discussion: This tag is meant to provide users who cannot controlrepparttar 128021 robots.txt file at their sites. It provides a last chance to keep their content out of search services. It was decided not to add syntax to allow robot specific permissions withinrepparttar 128022 meta-tag. INDEX means that robots are welcome to include this page in search services. FOLLOW means that robots are welcome to follow links from this page to find other pages. So a value of "NOINDEX" allowsrepparttar 128023 subsidiary links to be explored, even thoughrepparttar 128024 page is not indexed. A value of "NOFOLLOW" allowsrepparttar 128025 page to be indexed, but no links fromrepparttar 128026 page are explored (this may be useful ifrepparttar 128027 page is a free entry point into pay-per-view content, for example. A value of "NONE" tellsrepparttar 128028 robot to ignorerepparttar 128029 page.


There are other meta tags like, Author, language, Copyright, Re-visit, classification etc. which are ignored by most ofrepparttar 128030 search engines. Experience says, userepparttar 128031 three tags wisely ( title, description & keywords ). You will be attracting both visitors and search engines.

For more information or any comments / suggestion on this article please EMail me . I will be glad to clarifyrepparttar 128032 doubts / queries with live examples.

Author : Rajesh V. Tavakari is SEO Specialist of Website Promotion & Ranking Services, an Internet Marketing firm specializing in Website promotion & Website optimization. URL :

You may freely reprint this article on your website or in your newsletter provided this courtesy notice andrepparttar 128033 author name and URL remain intact.

Author : Rajesh V. Tavakari is SEO Specialist of Website Promotion & Ranking Services, an Internet Marketing firm specializing in Website promotion & Website optimization. URL :

Engines and Spiders and Surfers, Oh My!

Written by Aimee Cremasco

Continued from page 1

The page title tag is next in line of importance. It influences where your web site will rank within an engine. Keep it down to a maximum of 60 characters (including spaces), and place it atrepparttar top ofrepparttar 128012 HTML code between and .

Search engines also use hyperlink popularity to determine your ranking. This means that it's important to have as many links to and from as many other sites as you possibly can. Talk with other reputable web sites —that relate in some way to yours —about a link-swap campaign, wherein each of you will provide a link torepparttar 128013 other’s site. The bonus to this is that each time someone visits this web site, they'll seerepparttar 128014 link to your web site, which can increase your traffic results.

Needless to say, search engine submission is vital to your online campaign as well. Your primary focus should be getting listed withrepparttar 128015 top 20 search engines, which arerepparttar 128016 most heavily trafficked. More than 97% of all search engine traffic comes fromrepparttar 128017 20 most popular engines and directories. Once you've accomplished that, you can move on to some ofrepparttar 128018 smaller engines. Being listing withrepparttar 128019 little guys will actually help boost your rankings withrepparttar 128020 bigger guys.

Why focus specifically onrepparttar 128021 top 20 placements? Rarely will anyone look any further — and if your prospects don’t find what they’re looking for in those first 20 spots (and what they’re looking for is you), they’ll simply try again with a different search.

Asrepparttar 128022 public becomes more educated aboutrepparttar 128023 importance of SEO,repparttar 128024 competition for top-20 rankings becomes fierce. If your web site is not search engine friendly, better step to it —without one, you'll be left inrepparttar 128025 dust… leaving your competitors to snatch up what could have been your profits!

If you’re thinking that getting these elusive top 20 placements on your own seems quite daunting (if not downright impossible), I don’t blame you. Which is why a wise and logical investment for many businesses is to outsource this important task to a full service SEO firm who makes it their full time business to optimize sites and achieve top placements. After all, shouldn’t you let your SEO expert worry about these arcane (but very important) issues; and focus your own time where it’s most valuable…growing your business and serving your customers?

Aimee Cremasco founded Word Associates in 1999. She has been writing for various industries online, and has experienced many SEO companies. Aimee recommends, to all her clients. Aimee is not compensated for this recommendation; it comes solely from complete satisfaction in working with due to their level of professionalism and up to the minute SEO knowledge.

    <Back to Page 1 © 2005
Terms of Use