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Events
These include seminars, conferences, exhibitions and sponsored events, such as sports or charity. They give an opportunity to advertise your expertise in your field and display all that your company has to offer. Sponsoring events puts you in front of potential clients and can help you to get contacts via networking.
Public Speaking
Give speeches at trade association meetings and clubs. Consider speaking at or hosting a networking event for business professionals or customers. If your company is larger in scale, consider holding speaking events with media professionals. If public speaking is not your thing, consider using
services of a public speaking coach or speechwriter to help build your confidence.
Community Activities
Much same as sponsoring events, consider contributing money and time to good causes. Remember that it is better to give than to receive, and it will be a great way of marketing yourself at same time.
When you consider using Marketing PR, ensure that you are clear on your marketing objectives, your messages, your audience, your PR methods, and take care to implement them appropriately. Keep track of your results, to ensure continued success in future.
Michelle Payne-Gale is the owner of Essence (Business & Admin Support Services), specialising in virtual administration, marketing, web design, research & creative support for start-ups and small businesses. Additional articles are available at: http//www.essence-services.co.uk.
She is also involved in the development of http//www.stay-in-antigua.com, a tourism information website for the Caribbean island of Antigua.
