Tips: Of utmost importance is to have a signature line that is added to end of each message you post. This is like your calling card, and is what makes this method so subtle. You may be posting a famous recipe, but everyone who checks it out will see your business name. Most forums have an account setting or options area where you can set up an automatic signature or you can cut and paste your signature each time, but this is much more cumbersome.

Don't spam boards by visiting once and posting an advert everywhere. It will give you a bad reputation - not what you need to increase sales.

Check regulations of board to be sure signature lines are allowed. Some forums strictly prohibit marketing of any type.

Revisit your posting frequently to address any replies. Also, add new postings of interest every few days to keep your business in message board's eye.

Message boards and forums can be a very valuable marketing tool. While you're at it, be sure to check out fun topics, too!

Besides Wordtracker gives you some additional possibilities for choosing key words, that weren't mentioned before but are in reality very appropriate. Be sure that you alternate, combine words, selected up to moment. Much more appropriate words could appear, too.

• To understand way Wordtracker functions, use its free version, although its paid version offers much more functions.

Never count on orphaned key words!

Two or more words combination is a much better variant than an orphaned word. The orphaned word is more common, while phrase much more specifies search purpose. Let's suppose that you are a manufacturer of solid wood furnishings and take these two examples of key words.

"furnishings"

"solid wood furnishings"

The first word is orphaned, so it is very common. When a user searches some information by it, search engine will sort all sites where word is contained, without anything precise. There are maybe lots of sites. Besides people using this word during their search are not from your target audience. They are not among users that could buy your products, they are not interested in your products and services.

By using next phrase user is aware of what exactly he is looking for and defines, limits search to some definite kind of furnishings (solid wood furnishings in that case) and relevant search engine sorts better, more precise results. The possibility your products to be bought in that case is bigger than in previous one, maybe because user needs these furnishings as he/she searches that way.

• That's why always add to a key word, corresponding to business like yours, some additional, specific only for your business words to define and to specify process.