Using Emotional Triggers in Ad Writing

Written by Jude Wright

Continued from page 1

4. Save Money. Along with making more money, people want to saverepparttar money they already have. Tell prospects how much money they can save by using your product.

5. Save Time. time is money. It's a cliche, but it's true. Can your product save time in research, organization or marketing methods? If so, tell customers how.

6. Make It Easy. The less "brain power" a person has to use to do a taskrepparttar 108027 better he likes it. Tell prospective customers how "easy" a product is to use.

7. Curiosity. Any headline or ad that makes prospects curious will be more likely to get them to click torepparttar 108028 sales letter.

When you understand what emotional triggers will "getrepparttar 108029 click," it makes it easier to write those ads. Give prospects what they want to save time, make more money or help them gain success. Helping them find those things will ultimately help you.

Jude Wright has been working online for three years. She currently has six websites and and two more "in the works." Visit her most popular site at: for information about affiliate marketing.

Need a New Idea? Try Changing Your Perspective

Written by Michele Pariza Wacek

Continued from page 1


Ships are big money-sucking machines when they aren't at sea actually doing their job -- shipping merchandise. And when aren't they working? When they're sitting in port being loaded and unloaded.

So,repparttar industry came up with way to preload merchandise on land. Now a ship comes in,repparttar 108026 container carryingrepparttar 108027 cargo rolls off, a new container already loaded with cargo rolls on, andrepparttar 108028 ship heads back to sea.

That one innovation saved an entire industry. And it happened because shipping executives changedrepparttar 108029 way they viewed their problem.

Creativity Exercise -- Change your perspective So, how can you change your perspective and solve your business/marketing problems?

Try whatrepparttar 108030 shipping industry did and changerepparttar 108031 question.

Instead of looking at a narrow part ofrepparttar 108032 problem ("In what ways can we make ships more economical while at sea?") broadenrepparttar 108033 question ("In what ways can we reduce costs in general?")

Here's another example.

Maybe your question is "how can I land more clients?" What if you started broadeningrepparttar 108034 question like so:

How can I land more clients?

How can I grow my business?

How can I make more money from my business?

How can I make more money period?

How can I be happier in my life? (I know, I know, money doesn't buy happiness. But it's certainly nice to have.)

Maybe one of those questions is a better place to look for a solution. Because maybe one of those questions isrepparttar 108035 "real" question you want to solve, but since you never took a step back to look atrepparttar 108036 big picture, you've never discoveredrepparttar 108037 right question to ask.

And if you don't askrepparttar 108038 right question, your muse will never give you an answer that actually solves your problem.

Michele Pariza Wacek is the author of "Got Ideas? Unleash Your Creativity and Make More Money." She offers two free e-zines that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at

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