Using Direct Mail to Improve Business

Written by Brett J. Daly

Continued from page 1

Then, working to get your materials printed and mailed isrepparttar next step. Ifrepparttar 145562 mailing is small, a local Kinkos and some stamps may dorepparttar 145563 trick. If it is a large mailing, you may want to work with a printer and mailing house. They have economies of scale and equipment that will allow you to obtain postage discounts from presorting.

Last, but not least, track response. This may be as simple as collecting coupons. If 10 people responded out of 100, you knowrepparttar 145564 response rate right there. Then make changes and test future mailings to improve return on investment.

Direct mail is often overlooked. However, it is a very effective medium. Many even use it very effectively to drive traffic to their website. As a small business, it is worth considering. The has a wide variety of resources available if you are interested in more information.

Brett Daly is a Marketing Specialist for a software firm in the mailing and printing industries. He has an MBA and a B.S. in marketing with a minor in political science from the Rochester Institute of Technology.

Succession Planning for Your Business - 7 Key Benefits

Written by Martin Haworth

Continued from page 1

  • Recognition

    Particularly in bigger organisations, making a difference above and beyondrepparttar call of duty gets seen to be a valuable quality. Being seen to deliver exemplary standards through their employees is notable. Its easy to feel a cheat here! Succession Planning facilitatesrepparttar 145466 delivery of excellent performance which others notice and may even ask how. This does no harm at all.

  • Prospecting

    With a plan in place a manager can become more aware of possibilities. Potential candidates will appear and can be recruited to fit later gaps. New skills in existing employees will show through. The awareness of what is going to be required helpsrepparttar 145467 process.

  • Preparation

    Asrepparttar 145468 process unfolds, gaps and opportunities will appear. This is well in advance of requirement. So managers can take steps to create development. This pro-activity is of vital importance and enables much smoother transitions inrepparttar 145469 future.

  • Testing

    As potential key employees start to fillrepparttar 145470 spaces inrepparttar 145471 future plan, opportunities arise where individuals can be tested; tried out. This is an excellent chance for both sides to analyse how new challenges are absorbed. It provides a chance to develop on-the-job experiences, which whilst stretching, also benefit from support and coaching. This reducesrepparttar 145472 risk of overwhelm.

    Worth a little time investment? And once Succession Planning is up and running, you will be amazed atrepparttar 145473 level of attraction it presents in your business.

    Martin Haworth is a Business and Management Coach. He works worldwide with business owners and corporate leaders. He is the author of the Succession Planning Toolkit. Checkout the complimentary 7-day E-course! (Note to editors. Feel free to use this article with a live link if possible).

  •     <Back to Page 1
 © 2005
    Terms of Use