Using Direct Mail Promotion to Build On-Line Traffic

Written by Phil Sasso

Continued from page 1

3. Printing A Postcard ­ Choose a printer that can show you postcard samples. These can both serve to showrepparttar quality of their work and give you ideas for your card. o Is you printer familiar with postcard printing?

o Is it mailable weight? Isrepparttar 124487 thickness correct? o Arerepparttar 124488 dimension right? Does it meet postal codes?

o Canrepparttar 124489 printer meet your deadline?

o Should you print extra for future use? Whatısrepparttar 124490 cost?

4. Bulk Mailing - I suggest you use a lettershop to do your mailing preparation. A lettershop can save you enough money on bulk mailing postage to pay for their services ‹ and save you hours of labeling and stamping.

o Will you use your permit or your lettershopıs?

o Are you using labels or imprintingrepparttar 124491 cards?

o What isrepparttar 124492 bulk rate for this postcard? Whatıs first class? What will you do?

o When willrepparttar 124493 postal drop be? When will it arrive in your customerıs hands?

o Doesrepparttar 124494 piece meet postal code? Isrepparttar 124495 permit number correct?

This is not an exhaustive list, but a fairly thorough one. It should guide you alongrepparttar 124496 general route and help you avoidrepparttar 124497 major potholes you could hit.

Rememberrepparttar 124498 old adage: Failing to plan is like planning to fail. Thereıs a lot of planning in a direct mail campaign. The better prepared you are,repparttar 124499 better your results will be.

When planning a mailing work backwards fromrepparttar 124500 date you wantrepparttar 124501 card to arrive. Add inrepparttar 124502 time for design, printing, labeling and mailing. Be sure to have a buffer in case any complications arise. You can always as a lettershop to hold a mailing a few days. Thatıs a lot less stressful than rushingrepparttar 124503 job and paying forrepparttar 124504 resulting mistakes.

I suggest you choose suppliers that have experience doing postcard mailings. They can help you with allrepparttar 124505 details. Or better yet, choose one source to managerepparttar 124506 entire mailing.

Trackrepparttar 124507 results of your mailing. Youıll probably find hits will jump suddenly, and then trail off over a few days. Try to space your mailing out so thatrepparttar 124508 peaks and trail-offs overlap slightly for maximum results.

Phil Sasso, president of Sasso Marketing, provides marketing consulting & creative services ­ both in print & e-media. | |

Go Offline and Increase Your Traffic

Written by Terri Seymour

Continued from page 1

Letterheads - You should have your url and logo on all printed materials that leave your home/office. Have your url stamped on all envelopes and letters and anything else you mail out.

Coupons - Print out coupons that offer discounts or freebies for anyone who visits your site from that coupon. Post these on bulletin boards, put them in all your outgoing mail, etc.

Freebies - Offer freebies from your site that have your url printed on them, such as ink pens, coffee mugs, matchbooks, calendars, etc. Lots of these items get seen by many people.

Find out more about offline promotion:

There are tons of ways to promote your online business offline. Expand onrepparttar ideas I have listed and really use your creative imagination. Bring more traffic to your site by going offline!

Terri Seymour owns and operates is a website, ezine and service which provides the resources, tools, guidance and more to help you start, publish and promote your own ezine. You can contact Terri at Subscribe at or visit for lots more info.

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