Using Back Links to get Top Search Engine Ranking

Written by Richard Moore

Continued from page 1

5. Join a link co-op. Co-ops such asrepparttar one found at are an amazing source of valuable back links and free advertisement. What is a co op network? A Co op network is a network of site owners/webmasters that offer ad space torepparttar 146333 network. In return,repparttar 146334 ads they define are displayed acrossrepparttar 146335 entire network. The best part of ad networks such asrepparttar 146336 one found at digital point, is, they are free. Having your site in a co-op can literally mean thousands of back links for your site.

6. Buying ezine ads is a paid method of advertising, but it works, because it isrepparttar 146337 most targeted of these approaches. Write a concise ad for your business, and link to either a lead-capture page or directly to your autoresponder. Then, begin contacting ezines to place your ad. (Do a search for “ezine directories,” and you will find enough lists to keep you busy.) When you contact an ezine, look for rates for both classified ads and solo ads. The advantage to a solo ad is that your ad goes out by itself in a separate email, but they can be more expensive. Because these ads are targeted (you should NOT advertise in an unrelated ezine), you will definitely see traffic, but you will need to track your results to see which ezines bring yourepparttar 146338 most and best traffic.

7. Ad Swaps can be an exellent source of advertising. Start by writing some killer copy (to coin a phrase...there are many free articles and ebooks writen onrepparttar 146339 subject). Simply use your favorite search engine and type to write ad copy. I googled this as I am wriying this and it showed 12,400,000 results. WOW! Once you have your ad written, search out Ezines that are inrepparttar 146340 same catagory as your business or service. Again use your favorite web search. Build yourself a list of ezines and then email them asking if they except ad swaps. Include your ad in your corrospondance withrepparttar 146341 ezines so they can see what you are offering. Another place to check for ezines is to type in Ezine directories in your seach engine. Look up ezines in your catagory of business or service. Most listings will tell you if they except ad swaps andrepparttar 146342 peramiters ofrepparttar 146343 ad such as how many lines and how many characters per line. Don't forget to ad your website url in your ad.

If you want to have a successful site, whether-it-be a hobby or for business, you have to understand how search engines work. Part of that understanding, is knowing about link development. Maybe inrepparttar 146344 early 90’srepparttar 146345 idea of “if you build it they will come” might have been true. But inrepparttar 146346 year 2005repparttar 146347 internet is a far more competitive and complex place. To be successful today, you have to work at it. Without a quality source of back linksrepparttar 146348 search engines will all but ignore your site.

Richard D. Moore is the President and Founder of IncomeNow! Marketing Masters. With 12 years of online business experience, we offer Free support to every subscriber to IncomeNow! A No Hype, No Bull, Honest and Real source to help you start or grow your business and/or Ezine

Google sued over 'click fraud' in Adwords

Written by Halstatt Pires

Continued from page 1

Click Fraud Percentages

Neither Google, Overture nor any other search engine has been willing to publish click fraud rates for their paid advertising program. Hints have been provided regarding a rate of 20 percent. Active advertisers know, however,repparttar percentages can be much higher depending onrepparttar 146290 competitiveness ofrepparttar 146291 keywords in question. Click Defense,repparttar 146292 Plaintiff inrepparttar 146293 lawsuit, is claiming a click fraud rate of 38 percent.

Will This Impact PPC?

The lawsuit against Google was inevitable. Every site using Adwords is aware ofrepparttar 146294 problem with click fraud. Frankly, it is a problem with every pay-per-click search engine although our experience has been better with Overture.

So, will this lawsuit forcerepparttar 146295 search engines to clean up their act? It’s hard to say, but there should be one definite benefit. As part ofrepparttar 146296 lawsuit, Google may be forced to revealrepparttar 146297 true click fraud percentages occurring in Adwords. If Google moves to quickly settlerepparttar 146298 case, you should take it as an indication it wants to keeprepparttar 146299 rates confidential. This, of course, will meanrepparttar 146300 click fraud percentages are high.

You should watchrepparttar 146301 progress of this lawsuit if you use pay-per-click search engines to promote your site. Some very interesting information should be revealed. Regardless ofrepparttar 146302 outcome, click fraud is just another reason to pursue search engine optimization strategies.

Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

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