First, software installed on server isn’t always user-friendly. If it’s really complicated, chances are that it will require services of an installer. It also may be limited to providing only one autoresponder address on that server. However, sending emails in a big list is handled by server. The server-based software manages autoresponder addresses and is backed up. This takes that stress off user.

If you opt for autoresponder software installed on your own computer, you have advantage of it being easy to install, but you are responsibility of backing up list. Sending mass emails might exceed limits of your internet service provider. This software, however, might offer possibility of combining email list with other functions or marketing tools that would not be possible via server based software. Whichever autoresponder you choose, it is most likely to your benefit to incorporate this marketing tool into your business. It saves you time, effort, and in some cases money. Let technology work for you. This is an effortless way to increase sales.

* With visitor tracking, you would know how much time your visitors spend in your site. If their visits last for mere seconds, then such is a telltale sign that something is wrong with your pages, and adjustments need to be made to sustain their interest and make them stay longer.

* With visitor tracking, you’d know which links work best. This is awesome for two reasons:

A. You’ll be able to find out which of your links are producing best results, and you could pattern subsequent campaigns based on that method; and

B. You’ll be able to increase your Google AdSense revenue by knowing which ad links are actually being clicked and which ones are just collecting dust.

* With visitor tracking, you would be able to know how your visitors go about in every visit to your site. Which pages do they open first? Where do they go next? Where do they stay longer? This is an invaluable knowledge as it would help you tweak your site to lead your visitors where you want them to go, instead of relying on where they would rather proceed.

It has been said that success can only be attained and sustained by constantly improving ourselves to meet every challenge thrown our way. With all benefits that visitor tracking provides, success won’t be that far away.