Using Alternative Media to Generate More Customers

Written by David Frey

Continued from page 1

Tip # 2

Alternatively, with your broker, identify potential programs NOT onrepparttar market that may accept your insert.

Tip # 3

Use large, bold type and a strong, simple offer on your

insert. Allrepparttar 145714 rules that apply in creating a compelling space ad also apply in creating a compelling insert.

Ask yourself, "What is it, exactly, that I want my prospect to do when they get my insert?" Then put that in your headline.

Tip # 4

Make sure that you are utilizingrepparttar 145715 maximum allowable size of insert.

Tip # 5

Make sure that it is easy to respond (this should go without saying). And use free offers to generate leads.

Tip # 6

Make it clear why your insert is riding along insiderepparttar 145716 package. You need to link your copy intorepparttar 145717 relationship that already exists betweenrepparttar 145718 company offeringrepparttar 145719 PIP and your product or service.

For instance, a Home Depot insert that went to new homeowners said, "You've just moved in..."

Tip # 7

Always have new offers and new creative ready to go. After awhile, ifrepparttar 145720 PIP program is a regularly shipped item, people get tired of seeingrepparttar 145721 same old ad. So you need to mix it up once in awhile.

Tip # 8

If you've been successful with one PIP program then test a few more. ______________________________________________________

Here Is a Comprehensive List of PIP Program Managers ______________________________________________________

Leon Henry practically inventedrepparttar 145722 package insert business. They still haverepparttar 145723 largest and perhapsrepparttar 145724 most experienced PIP brokers inrepparttar 145725 industry.

Leon Henry, Inc. 200 North Central Avenue Suite 220 Hartsdale, NY 10530-1940 Phone: (914) 285-3456 Fax: (914) 285-3450 E-Mail: Web Address:

Here are several other PIP management companies.

1. AM/Direct (Peterborough, NH); (603) 924-9262

2. American Marketing Network (New York, NY); (212) 243-8065

3. AMG Global (Redbank, NJ); (732) 741-0585

4. Atrium Marketing Group (Chicago, IL); (312) 733-3383, ext. 36

5. Bernice Bush Co. (Irvine, CA); (949) 752-4210

6. BrightStar Marketing (Lake Bluft, IL); (880) 700-7483

7. D-J Associates (Ridgefield, CT); (203) 431-8777

8. DK Group (Hillsdale, NJ); (201) 358-6100

9. Edith Roman Associates (Pearl River, NY); (845) 620-9000

10. Effective Mailers (Roseville, MI); (248) 588-9880

11. Everyday Media (New York, NY); (212) 481-7300

12. Gage Marketing Services (Minneapolis, MN); (612) 595-3862

13. GTE Directories Direct Delivery (Tampa, FL); (813) 664-5400

14. IDG Communications List Services (Framingham, MA); 1-888-IDG-LIST

15. List Services Corporation (Bethel, CT); (203) 743-2600

16. Media Solutuion Services (Atlanta, GA); (770) 955-3535

17. MKTG Services (Newtown, PA); (215) 968-5020

18. Our Tribe Marketing (New York, NY); (212) 462-0036

19. Pihera Advertising Associates (Lebanon, OH); (513) 932-5649

20. ProForma PrintNet (Marina, CA); (323) 692-9200

21. Right Lane Media (Saint Paul, MN); (877) 412-3200

22. Select Publishing (Madison, WI); (608) 277-5787

23. The American Mailshop (Sioux Falls, SD); (605) 338-4004

24. The Media Organization (Woodbury, NY); (516) 496-2577

25. Tobin Productions (New York, NY); (212) 727-1500

26. VentureDirect Worldwide (New York, NY); (212) 684-4800

27. Vis/Aid Marketing (Inglewood, CA); (310) 399-0696

28. Walter Karl, Inc. (Pearl River, NY); (914) 620-0700

29. (Hot Springs, AR); (501) 627-0817

30. Worldshop (Grand Rapids, MI); (616) 957-0555


Conclusion ____________

Getting Eric's gift from Omaha Steaks reminded me just how powerful a Package Insert Program can be. And package insert programs are just one type of alternative media.

There are many types of alternative media to choose from to reach your target market:


Co-op Mailings

Statement Stuffers

Sampling Programs

Card Deck Mailing

Catalog Bind-Ins/Blow-Ins

Newspaper Inserts

Supermarket take-one racks

It's wise to work with an experienced broker who understandsrepparttar 145726 industry and can help guide you through to successful campaigns.

The broker doesn't cost you anything. The company offeringrepparttar 145727 insert media paysrepparttar 145728 broker so you'd be silly not to work with an experienced broker.

Now, if you'll excuse me, I have to get back to eating one of my Omaha steaks!

David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and the Senior Editor of the "Small Business Marketing Best Practices Newsletter." To get your free lifetime subscription visit

Why Your Internet Business Is Like The Stock Market

Written by Patty Gale

Continued from page 1

Why do many of us still try to squeeze every single penny out of one website until it's bone dry? It's like wringing outrepparttar washcloth until there's no water left to drip. Why bank all of our risk in just one site?

There is a better way and it's called diversification and leverage. How? Instead of building one website and beating it to death in trying to get every last penny until it screams " no more!"... build more sites. Inrepparttar 145663 past, building websites by hand took days and weeks, if not months. Today, there are tools to make this process much simpler and faster and in some cases, you don't even have to know any code at all.

Why diversify and leverage your business across a variety of websites? To reduce your risk and to leverage your efforts. Individually, they may not make a lot of money, but collectively, you could create a nice little internet empire of your very own. It will be well worth your time in creating a long-term internet "investment" portfolio.

To Your Success!

Patty Gale 2005 - all rights reserved

Patty Gale is a successful entrepreneur who specializes in personalization and customer care for all her clients. She exchanged her suits, hose and heels for working at home in her "jammies" and is on a mission to empower other women to do the same. She can be reached at

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