Tip # 2

Alternatively, with your broker, identify potential programs NOT on market that may accept your insert.

Tip # 3

Use large, bold type and a strong, simple offer on your

insert. All rules that apply in creating a compelling space ad also apply in creating a compelling insert.

Ask yourself, "What is it, exactly, that I want my prospect to do when they get my insert?" Then put that in your headline.

Tip # 4

Make sure that you are utilizing maximum allowable size of insert.

Tip # 5

Make sure that it is easy to respond (this should go without saying). And use free offers to generate leads.

Tip # 6

Make it clear why your insert is riding along inside package. You need to link your copy into relationship that already exists between company offering PIP and your product or service.

For instance, a Home Depot insert that went to new homeowners said, "You've just moved in..."

Tip # 7

Always have new offers and new creative ready to go. After awhile, if PIP program is a regularly shipped item, people get tired of seeing same old ad. So you need to mix it up once in awhile.

Tip # 8

If you've been successful with one PIP program then test a few more. ______________________________________________________

Here Is a Comprehensive List of PIP Program Managers ______________________________________________________

Leon Henry practically invented package insert business. They still have largest and perhaps most experienced PIP brokers in industry.

Leon Henry, Inc. 200 North Central Avenue Suite 220 Hartsdale, NY 10530-1940 Phone: (914) 285-3456 Fax: (914) 285-3450 E-Mail: lh@leonhenryinc.com Web Address: www.leonhenryinc.com

Here are several other PIP management companies.

1. AM/Direct (Peterborough, NH); (603) 924-9262

2. American Marketing Network (New York, NY); (212) 243-8065

3. AMG Global (Redbank, NJ); (732) 741-0585

4. Atrium Marketing Group (Chicago, IL); (312) 733-3383, ext. 36

5. Bernice Bush Co. (Irvine, CA); (949) 752-4210

6. BrightStar Marketing (Lake Bluft, IL); (880) 700-7483

7. D-J Associates (Ridgefield, CT); (203) 431-8777

8. DK Group (Hillsdale, NJ); (201) 358-6100

9. Edith Roman Associates (Pearl River, NY); (845) 620-9000

10. Effective Mailers (Roseville, MI); (248) 588-9880

11. Everyday Media (New York, NY); (212) 481-7300

12. Gage Marketing Services (Minneapolis, MN); (612) 595-3862

13. GTE Directories Direct Delivery (Tampa, FL); (813) 664-5400

14. IDG Communications List Services (Framingham, MA); 1-888-IDG-LIST

15. List Services Corporation (Bethel, CT); (203) 743-2600

16. Media Solutuion Services (Atlanta, GA); (770) 955-3535

17. MKTG Services (Newtown, PA); (215) 968-5020

18. Our Tribe Marketing (New York, NY); (212) 462-0036

19. Pihera Advertising Associates (Lebanon, OH); (513) 932-5649

20. ProForma PrintNet (Marina, CA); (323) 692-9200

21. Right Lane Media (Saint Paul, MN); (877) 412-3200

22. Select Publishing (Madison, WI); (608) 277-5787

23. The American Mailshop (Sioux Falls, SD); (605) 338-4004

24. The Media Organization (Woodbury, NY); (516) 496-2577

25. Tobin Productions (New York, NY); (212) 727-1500

26. VentureDirect Worldwide (New York, NY); (212) 684-4800

27. Vis/Aid Marketing (Inglewood, CA); (310) 399-0696

28. Walter Karl, Inc. (Pearl River, NY); (914) 620-0700

29. Web-Magnets.com (Hot Springs, AR); (501) 627-0817

30. Worldshop (Grand Rapids, MI); (616) 957-0555

____________

Conclusion ____________

Getting Eric's gift from Omaha Steaks reminded me just how powerful a Package Insert Program can be. And package insert programs are just one type of alternative media.

There are many types of alternative media to choose from to reach your target market:

Ride-Alongs

Co-op Mailings

Statement Stuffers

Sampling Programs

Card Deck Mailing

Catalog Bind-Ins/Blow-Ins

Newspaper Inserts

Supermarket take-one racks

It's wise to work with an experienced broker who understands industry and can help guide you through to successful campaigns.

The broker doesn't cost you anything. The company offering insert media pays broker so you'd be silly not to work with an experienced broker.

Now, if you'll excuse me, I have to get back to eating one of my Omaha steaks!

Why do many of us still try to squeeze every single penny out of one website until it's bone dry? It's like wringing out washcloth until there's no water left to drip. Why bank all of our risk in just one site?

There is a better way and it's called diversification and leverage. How? Instead of building one website and beating it to death in trying to get every last penny until it screams " no more!"... build more sites. In past, building websites by hand took days and weeks, if not months. Today, there are tools to make this process much simpler and faster and in some cases, you don't even have to know any code at all.

Why diversify and leverage your business across a variety of websites? To reduce your risk and to leverage your efforts. Individually, they may not make a lot of money, but collectively, you could create a nice little internet empire of your very own. It will be well worth your time in creating a long-term internet "investment" portfolio.

To Your Success!

Patty Gale © 2005 - all rights reserved