Change "enclosed please find" to "here is."

Rather than "in event that," simply use "if."

"It is in our considered opinion" is shortened to "we think."

Business language is slow reading for people who aren't used to using it all day. Many folks give up if they have to read it. Plain, simple, everyday language will grab more people. It is clearer and easier to understand.

Business language also tends to hide your personality because it's all dressed up in someone else's clothing. Speaking to customers in terms they understand will be highly appreciated, as will appealing to how they feel.

Customers appreciate getting lots of details on attractive features your product or service offers. Many will spend days or weeks looking over your materials or web site before they decide to buy. In end, though, their decision is largely based on emotion.

That's why savvy marketers stress benefits a customer will receive when they buy. They try to get straight to customer's personal emotions.

"Earn more money! Spend more time with family. Get dream car you've always wanted. Show boss how you saved 20% on all future supplies."

Those lines make you feel good about your future and proud of your accomplishments (or future accomplishments you will achieve AFTER you've purchased product.)

The copy tells customer "you're ok, what you want is ok, and you should have what you want."

Build emotion into your marketing by stressing problem your product or service solves. It's a BAD problem that makes people miserable. Build up stress reader feels. Then show your customer how to relieve that stress by purchasing your product.

After all these years of floundering I realize that I can make a living online, doing nothing more that writing articles such as this one.

Does that mean writing articles is only method that will work for you?

No. You have to find what works for you.

Once you've found it specialize and watch your profits soar.

Maybe you're good at achieving high rankings in search engines. Maybe your best results come from placing solo ads in ezines.

The exact method doesn't matter. Once you've found what works for you, put on your blinders and concentrate on improving your implementation.

Become a marketing specialist. Study everything you can on how to get most mileage from your specialized knowledge.

Become best at YOUR promotional method and watch your profits soar and your business grow.

Put LAW OF SPECIALIZED KNOWLEDGE on your side and you'll find reaching your goals a lot easier.