While it isn't a good idea to sell directly to students, many will be happy to introduce you to managers and specialists they know or work with.

Also look for opportunities to appear on instructional TV programs and contribute to book and journals. The number of these instructional radio and TV talk programs has exploded in recent years. Just about every station has a talk show and many air nothing but talk.

Be ready to do your interview. You will want to be informed and energetic. Most interviews are short. Watch interviews on CNN these days. They rarely last more than 60 seconds.

Breath deeply. Do a few deep knee bends. You want to be warmed up and ready to go when you hit microphone.

Have a sheet of questions and answers you can give host or producer. The host will work from your sheet. This gives you a great shot at being asked right questions--questions you already know answer to. Ever wonder how experts instantly know an answer to a question during interviews? The expert gave host questions to ask.

Use plenty of expression in your voice. Talking way you do in everyday life will come off as a monotone on air. Speak crisply. Get to point quickly.

Remember that if you do decide to market yourself through an instructional program that people flick to certain kinds of personalities. Play it off, and you could really up your business.

You can use magnetic signs, window stickers, or have your message painted on side of your car, van, or tuck. Check Yellow Pages for a printer, sign company, or banner maker who can provide your signs.

Online check: http://www.signsquick.com http://www.4allsigns.com

Because we tend to drive along with same clump of cars for significant distances, people can see your sign for 15 to20 minutes. Your signs can work as a prolonged highway infomercial.

* Take Advantage of Billboards: Billboards are a classic way of reaching customers in a specific neighborhood. You can target certain routes to work, residential communities, even workers at particular plants.

Not all states and communities allow billboards. You may have to use posters or small signs. These are even more effective in areas that don't have billboards.

Keep your billboard message simple. There is no way people will understand detailed copy at 70 miles per hour. Instead, let a photo help tell your story. A headline, graphic, and two bullets are generally most your can effectively use.

Major corporations are always interested in creating "Brand Recognition" for their products. That's why you see so many commercials that don't seem to be selling much of anything -- they are simply trying to get you to remember NAME so that it will come to mind when you make your next purchase. As a small- businessperson, you can do same thing by being creative with your advertising and thinking outside computer "box."

Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free--no obligation. Reach c and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com