Use The Magic Of Words For Effective Advertising

Written by Lena Sanchez

Continued from page 1

People are curious when they can't seerepparttar whole picture of something they are interested in; words like "private site," "exclusive members area," "insider access" or "restricted info." Moreover, people not only loverepparttar 100972 security of hidden information andrepparttar 100973 idea thatrepparttar 100974 information/products/services is all together in a single place that's easy to access, learn and digest creating, all of which creates curiosity as well.

Words that give perceived value is a grabber of sales/customers/clients also;

Perceived value is another grabber of sales/customers andrepparttar 100975 words that convey perceived value are; "secret formula," "custom checklist," "unique process," "specialized system" "mystical secrets" and so on, all helping to heighten perceived value because these phrases imply less time, money and effort in finding that same information elsewhere should you desire that particular information. Michael Fortin and many other internet successful long lasting Internet business people, use terms such as: "Proficiency Program," "Secret Formula," "Inner Circle," "Hidden Vault," "Mentoring System," "Treasure Trove," "Coveted Toolkit," etc. Grabbing their customers/clients with them.

A word of "caution" here - These words or any other success words will not work if you truly do not haverepparttar 100976 information or product/service that stands up to their hype. So first rule is to make sure your product/service really is what you wantrepparttar 100977 words to convey! Otherwise somewhere downrepparttar 100978 road you will gain a reputation of "liar," "dishonest," "untruthful," etc. Killing your business!

Real success isrepparttar 100979 follow up (known as backend selling) business, notrepparttar 100980 first time customers/clients so it will not pay to falsify advertising!

Use those words that will make you a success NOW!

Honesty is imperative!

*** Lena Sanchez is CEO of OLH Marketing Enterprise an online business since 1997 - - Consultant on health matters as well as Internet business. Editor of "Natural Environmental Health & Business Facts!" Meet her at Get your business online today by contacting her at

Writing EFFECTIVE Ad Copy For YOUR Ezine

Written by Laurie Rogers

Continued from page 1

The next point I really want to stress is that you have got to talk directly to YOUR reader and talk like you normally would - just like I am right now ;o) There's no need to talk you're a scientist for nasa and you are selling spaceships. It will just either come across like you are feeding them a line or they'll be intimidated. And that isrepparttar last thing you want to do.

My last point - regardless of whether you're writing a six line ad or a 60 line ad you still have to closerepparttar 100971 deal with a "Call To Action"! And when I first started writing my ads by myself using Yanik's techniques, that was my BIGGEST problem - I had BAD sales, because I wasn't *sealing*repparttar 100972 deal. So I asked Yanik about it and that's what he told me, 9 out of 10 ads fail because people don't sealrepparttar 100973 deal.

Another point I want to make, because we're all publishers don't use subscribe today or subscribe now those 2 words are highly over used. Do something a little more creative, like this:

"And don't forget to stop by our software center when YOU subscribe to receive YOUR free gift valued at $X.00"!

or we could have done this:

Don't forget to claim YOUR free gift valued at $X.00 from our software center when YOU subscribe to "Ezine Name".

Either sentence has a definitive call to action, so either would work fine. So, don't forget to sealrepparttar 100974 deal with a call to action.

Article by Laurie Rogers Copyright 2002 All Rights Reserved

Laurie Rogers is co-author of the Ezine Resource Guide, She is the owner of Optin Frenzy - a paid list building program for ezine publishers You can obtain more of Laurie's articles at:

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