If you wanted to include a copyright on each page, then put this into text file

Copyright © 2004 Jeff Colburn

and save it as a text file. Let’s call it copyright.txt.

Now, create web page where you want copyright to go. In place where you want to see copyright, put

then upload this web page to your server. When you go to this page with your browser, you will see copyright information where you want it.

If copyright doesn’t show up, recheck above command. Be sure spacing and capitalization are correct.

I usually put these text files in my main folder with all SHTML files. Another option is to put all of SSI text files into their own folder. If you do that, then command will look like this

Replace word “directory” with name of directory where your text files are located.

Now you can use SSI’s to include anything you want on various pages. And feel free to include as many SSI’s on a web page as you want. I use up to five on some of my pages. The real secret is to carefully plan out your site and its future growth. This way you can include SSI’s as you create your site, instead of adding them to your site after it’s completed.

So have fun with SSI’s, be creative and let your server do as much of your work as possible.

Writing copy for your site Words are MOST important element of your site: Effective copy is one factor that will ensure that visitors react in a way that you want them to (whether it’s to buy something or simply to browse information available on your site). Of course, way you write for your site depends on what type of site you are building and what you want to achieve. If you are building a site with sales in mind, you’re going to need a copywriter to carefully draft a great sales pitch.

If you’re not a confident writer, you’re going to have to find someone to do it for you. The bad news is, a good copywriter is hard to find. However, if you fancy yourself as writer, you should start out by trying to develop content yourself (other sites are always a good reference point!). If you are building an affiliate marketing site you should concentrate on well worded copy to highlight programs and products that you are promoting. General writing tasks, like this, are a much easier undertaking as there is usually a wealth of available existing information about your products or programs (sometime affiliate programs will even provide you with useful copy for you site). “General” (as opposed to specialist) writers are usually much easier to find. In my experience, you can provide much more powerful content if you can afford to outsource your writing tasks to an experienced copy writer with a great understanding of your product or service. By taking this approach, you will have more free time to spend researching new opportunities and managing other elements of your site which could be making you money. To find a good copywriter, have a look at services on: http://www.profitpuppy.com/freelance-sites.htm In general, you can expect to pay around $15-30 per page (around 400 words). It’s possible employ writers for around $5 per page, but don’t expect polished copy for that price. For a reasonable copywriter you will be looking at a minimum of $50 per page. Not surprisingly, great copywriters charge hundreds or even thousands of dollars per page.

Designing site As with other elements of your site, there are a few options here; you can learn how to do design a site yourself (if you don’t already have skills). The disadvantage of this method is that designing a nice looking site can be quite a lengthy process. Again, if you have budget for it, I would recommend outsourcing work, especially if you are just getting started. Freelance web designers (unlike good copy writers) are everywhere. Contracting your web design tasks to a freelancer is usually an inexpensive and sound option. For more information about hiring a freelance web designer, check out list of resources at: http://www.profitpuppy.com/freelance-sites.htm Another (and less appealing option) is to get a local firm to design a site for you. If you reside in USA or UK this is likely to be an expensive proposition (sometimes up to 500% on what you can pay for a freelancer) – I wouldn’t recommend this option unless you have money falling out of your pockets : )

If you would prefer to talk to person that is designing site, think about alternatives like hiring a university student or someway studying graphic design. You can often find someone who has great web design skills and is relatively inexpensive.

Also, don’t be afraid to ask for some examples of work before employing someone. It’s important to know that they can create site design that you are going to be happy with. The last option for designing a site is to use an application like Site Build It. (Go to http://www.profitpuppy.com/designingwebsite.htm for more information on this package). There are some distinct advantages to using software like this - it does everything for you, including domain name and hosting, auto-responders. The best thing about using Site Build It is that will also help you to get listed in search engines. Audio, shopping, merchant accounts and more…

For an easy way to place audio on your site: http://www.profitpuppy.com/instantaudio. For a comparison of shopping cart services: http://www.profitpuppy.com/shopping-cart.htm.

For information on setting up a merchant account (so that you can accept onlinepayments) have a look at http://www.profitpuppy.com/accepting-payment.htm

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