Continued from page 1
Hack #3: Know your most marketable skills, competency, and relevant background. Create a personal branding;
things that make your “package” distinct. Blaze past your competition and neutralize
yawn factor in candidate- selection boredom by linking your portfolio of contribution to employer need.
Hack #4: Know how to win multiple, simultaneous interviews. Spot
core three strategies to gain exposure that penetrates both
advertised and unadvertised job markets. Isolate which one is used
least but rewards
most, in terms of results.
Hack#5: Know how to create effective resumes and letters that sell solutions. Build a campaign action plan that sends your tombstone resume to an early grave. Leverage your knowledge to solve employer problems through tailored special-ops marketing tactics that creates “you” stickiness in decision makers’ minds.
Hack#6: Know how to multiply your access to those who have
power to hire. Networking is out. Building strategic relationships is in. Be there…where. Informational meetings with those who have knowledge you need puts you in
driver’s seat when hiring patterns emerge.
Hack #7: Know how to give your inner critic a name and tell it to be quiet. Visualize
results you want, not
ones you fear. Trigger
right reactions in your targeted prospects by looking for ways you might be sabotaging yourself, then adapt, improvise, overcome.
A professionally-run job search gets you there faster. It gives you defined direction and leverage to compare, negotiate, and deal from strength. Try to imagine
alternative; hitchhiking to nowhere at
mercy of blind luck. Can you think of one rational reason why you’d want to take this trip alone?

Marta L. Driesslein is a senior management consultant for R.L. Stevens & Associates Inc. (http://www.interviewing.com), a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients’ career transitioning needs