Bundling can also increase your target markets which in return would give you a larger audience to sell your products and services. For example: if you're selling a baseball magazine you could add a free baseball when someone buys a subscription. You're now targeting people who want baseball magazine and those that want to play baseball out in yard. Some people buy a package deal just to get one of products.

There are many sources where you can find products and services to create a package deal. You can buy them from wholesalers or drop shippers. You can buy reproduction/resell rights to other people's products. Team-up with your competition to create a package deal. You could joint venture or cross promotion deal with other businesses. You could also create your own products and services. Be creative!

Niche Group Sale

Hold a sale for a niche groups of people. Students, senior citizens, single people etc. This really works if your introducing a new product or service for first time to a new target audience. Announce your sale in a targeted e-zine, e-mail discussion groups, message boards, etc.

Holiday Or Seasonal Sale

Offer lower prices on holidays and during seasonal changes. These type of sales let your visitors and customers know you're no scrooge. Be creative and go as far as decorating your web site. You could upload holiday and seasonal graphics. Change color of your text to match. Get in spirit!

Get More For Your Money Sale

Give customers more products or services for their money. People relate these kind of sales to getting a bargain or saving money. You could offer a buy one get one for half off sale, a buy two get third one free, two for price of one sale, etc.