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Of course, Canadian webmasters will benefit most from Calgary monitoring station, since it will help them ensure their website performance in their home market.
But how important is remote website monitoring to a website's performance and credibility, when there are many software options, including free downloads, available?
The answer is, "That depends". Software can monitor from only one server in one location. A local business, such as a hairdresser or a dry cleaner, might not need monitoring from across Atlantic, since its entire clientele operates in same region, but it still needs "remote" monitoring, from a different server than its own website.
A business with international clients needs to know that website is functioning 24/7 around globe. "Functioning" does not refer just to uptime and downtime, which is what many software packages monitor. A website is not functioning if clients cannot access their passwords, or trans-Atlantic blockages create time-outs or leave would-be customers deserting slow shopping carts in frustration.
Mr. Mazo points out that in competitive sectors, even content needs to be monitored to ensure it has not been tampered with. He offers his list of recommended website monitoring features at http://www.dotcom-monitor.com/website-monitoring.asp and list of his company service at http://www.dotcom-monitor.com/web-site-monitoring.asp.
But he stresses that what is most important is that each item be monitored from multiple locations, and that those locations should be where website visitors connect, not necessarily where they live.
David Leonhardt is a freelance writer and SEO specialist. Contact him at mailto:Info@TheHappyGuy.com Read more webmastering and online marketing articles at: http://www.thehappyguy.com/marketing-articles.html Get a media relations plan for your business: http://www.thehappyguy.com/publicity-self-promotion-report.html For search engine marketing: http://www.thehappyguy.com/SEO.html