Unleashing Your Creative Power

Written by Bill Daugherty


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This technique may seem like a lot of work, and it is, but I have produced some great ads with it. Plus, most ofrepparttar time an idea forrepparttar 129925 complete ad will pop into my head before I have spent too much time withrepparttar 129926 process. Sometimesrepparttar 129927 idea will come after only writing a few words in step one.

The second technique you may find easier. This is a free-association with other peoples ads or web sites. Don't misunderstand, I am not looking at other people's work to steal their ideas, I use them to trigger ideas of my own.

Another way to use this process is to look at some your own past work. See if you can determine why a particular ad worked or didn't work. Sometimes this can lead to some amazing new ideas.

Remember, you have a great deal of pent up creative ability. All you need isrepparttar 129928 right devise to unleash it. Tryrepparttar 129929 techniques I have given you and let me know how they worked. My email address is listed below.

Bill Daugherty is the editor and publisher of the marketing and advertising ezine "E-Power Marketing." You can subscribe free at: http://www.freeadsgalore.com To see Bill's latest project goto: http://www.PowerSearchExpress.com To contact Bill mailto:bill@epower.zzn.com


Wild Bill's Top 30 Copy Writing Principles!

Written by /"Wild Bill/"


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17. Flattery will get you everywhere:

Yes, everyone likes to hear a little flattery. Keyword here is "little". Don't overdo it!

18. Be Personable:

Let them know that there is a kind, honest and real person behindrepparttar page. People would rather deal with people, not companies, corporations or conglomerates. Addrepparttar 129924 "Human Touch" to your copy.

19. It's Guaranteed:

A guarantee reassuresrepparttar 129925 reader that you are reputable and will live up to your promises.

20. Use "Power"ful Words:

"Power" words are words that move a buyer by enhancing and reinforcing your presented idea. Certain words have proven to be movers and shakers inrepparttar 129926 advertising world. For a limited list of some ofrepparttar 129927 more popular "power words" check here: < http://216.147.104.180/powerwords.shtml>.

21. Share a Secret:

People want to getrepparttar 129928 inside track. If you can convince your prospect that you have an exclusive message for them, you're one step closer to a sale.

22. Keep It Lively:

There are many ways to keep your copy lively. Telling a (brief) story is a strong technique for getting your message across. Separating and highlighting key information or facts is another. Using personal pronouns like "you", we and us will add a sense of warmth to your copy. If you are publishing your own newsletter Last Send, use a personalized program such as this: to put your readers on a first name basis.

23. Go withrepparttar 129929 Flow:

Writing copy requiresrepparttar 129930 ability to make a smooth transition from one point to another. Rather than laying them out like a list, learn to use transitional words. Transitional words are used to go from one point to another. For a list of some ofrepparttar 129931 more popular transitional words and for your own reference, check here: .

24. Check Your Spelling:

Takerepparttar 129932 time and spellcheck your work. Finding misspelled words in web copy leavesrepparttar 129933 reader wondering how competent your product or service could be, if you cannot takerepparttar 129934 time to be sure you spelled repparttar 129935 words in your web copy correctly.

25. Use Photo's to Demonstrate:

Use photos to demonstrate your product or service. If used correctly a picture really is worth a thousand words.

26. Use Graphics to get Attention:

Using buttons, icons and arrows can help directrepparttar 129936 reader's attention to important details. If organized correctly they can also help sort facts or messages into categories.

27. Offer Testimonials:

Offer short, reputable testimonials. People want to hear what others have to say about your product or service.

28. Create a Memorable Logo:

Create a simple, but memorable logo or custom graphic that your visitor can easily relate to your product or service

29. Create an Unforgettable Slogan:

Use a short, easy to remember slogan that a reader will walk away with on his or her lips.

30. Get a Response:

There are many techniques for getting a prospect to respond. Spell it out for them. Tell them to respond. Tell them why they should respond. Give them a reason they should respond now. Offer a bonus or freebie if they respond. Don't require your reader to have a degree in computers to respond to you. Make it easy to do and give them choices of how to do it. If using an order form, make it inviting and easy to use.



"Wild Bill". Like Writing Ads? Like to Have Some Fun? Humor & Copywriting Together In Pandemonium! Join CRAZY ADS NOW! The Ad Copy Is Insane! Write Ads For Hilarious Fictional Products! Have Fun & Win Prizes! To Subscribe go to:


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