Unique Selling Proposition On EbayWritten by Greg Hayes
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put fourth little effort by using stock photos and ad copy from B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of actual item along with a detailed description will entice people to bid. Remember that buying apparel off internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of item from different angles. If you're selling jackets or coats, include a picture of lining as well. In your description, don't just say it's a large size. Give measurements of garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from competition and establishing a "unique selling proposition."What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on Ebay, there's always someone else who's trying to sell same thing you're selling. Establishing your USP will put you on road to Ebay success.
Greg Hayes is editor of www.mammothprofits.com/AuctionWealth. Mammothprofits is the website devoted to helping others filter out the scams and become successful in an Internet home business
| | Working At Home: The First Year Revisited Written by Kirk Bannerman
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Many of entries in my so-called diary had to do with proverbial "two steps forward and one step backward" thing and ever-looming temptation to become discouraged. Although I didn't appreciate it at time, it is now obvious that as long as you have more steps forward than backward you will eventually get ahead! Isn't hindsight wonderful? Other entries reflect fact that relatively minor events can seem huge in early stages of developing a work at home business and can really contribute to an emotional roller coaster ride. For example, if you are just starting out and you have two customers/clients and you lose one...that's a 50% drop! However, if you fast-forward in time to point where you have hundreds of customers/clients and you lose one...that's just a mere fraction of 1%! Same event, just at a different point in time. Looking back on it now, some of stuff I recorded now seems humorous, but I'm pretty sure that was not case at time I made notations.
Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://business-at-home.us
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